What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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King Harald and Queen Sonja attend service at Sjømannskirken in London

Nov 16, 2025

King Harald and Queen Sonja attend service at Sjømannskirken in London

Nov 16, 2025

Nov 16, 2025

Latest Find

Featured

Lexy London Eliza Dress in Multi

Countess of Wessex, Dresses

Lexy London Eliza Dress in Multi

Countess of Wessex, Dresses

Countess of Wessex, Dresses

All in Queen Mathilde

Dries Van Noten Richy Print Cotton Topper

May 7

May 7 Dries Van Noten Richy Print Cotton Topper

Queen Mathilde, Outerwear

Giorgio Armani Wool-Barathea Single-Breasted Jacket in Lilla

Apr 29

Apr 29 Giorgio Armani Wool-Barathea Single-Breasted Jacket in Lilla

Queen Mathilde, Outerwear

Giorgio Armani Stretch Wool-Barathea Trousers in Azure

Apr 29

Apr 29 Giorgio Armani Stretch Wool-Barathea Trousers in Azure

Queen Mathilde, Bottoms

Natan Oleg Tweed Jacket

Apr 23

Apr 23 Natan Oleg Tweed Jacket

Queen Mathilde, Outerwear

Natan Ozone Tweed Trousers

Apr 23

Apr 23 Natan Ozone Tweed Trousers

Queen Mathilde, Bottoms

Emporio Armani Oversized Duster Coat in Snake-motif Jacquard

Apr 20

Apr 20 Emporio Armani Oversized Duster Coat in Snake-motif Jacquard

Queen Mathilde, Outerwear

Natan Couture Round Neckline Jacket in Lilac

Apr 8

Apr 8 Natan Couture Round Neckline Jacket in Lilac

Queen Mathilde, Outerwear

Giorgio Armani Eye Detail Snakeskin Bag

Apr 7

Apr 7 Giorgio Armani Eye Detail Snakeskin Bag

Queen Mathilde, Bags

Emporio Armani Python Pumps in Pink

Apr 7

Apr 7 Emporio Armani Python Pumps in Pink

Queen Mathilde, Shoes

Diane von Furstenberg Silk Floral Print Blouse

Apr 7

Apr 7 Diane von Furstenberg Silk Floral Print Blouse

Queen Mathilde, Tops

Diane von Furstenberg Silk V-Neck Blouse in Green

Apr 7

Apr 7 Diane von Furstenberg Silk V-Neck Blouse in Green

Queen Mathilde, Tops

Emporio Armani Printed Blazer in Blue and Brown

Apr 7

Apr 7 Emporio Armani Printed Blazer in Blue and Brown

Queen Mathilde, Outerwear

Giorgio Armani Asymmetric Suede and Vinyl Court Pumps in Black

Apr 1

Apr 1 Giorgio Armani Asymmetric Suede and Vinyl Court Pumps in Black

Queen Mathilde, Shoes

Giorgio Armani Single Breasted Cady Jacket in White

Apr 1

Apr 1 Giorgio Armani Single Breasted Cady Jacket in White

Queen Mathilde, Outerwear

Natan Plaid Flap Coat

Mar 28

Mar 28 Natan Plaid Flap Coat

Queen Mathilde, Outerwear, Queen Paola

Giorgio Armani Floral Cloth Jacket in Pink

Mar 20

Mar 20 Giorgio Armani Floral Cloth Jacket in Pink

Queen Mathilde, Outerwear

Giorgio Armani Collarless Floral Jacquard Jacket in Fantasia Blue

Mar 20

Mar 20 Giorgio Armani Collarless Floral Jacquard Jacket in Fantasia Blue

Queen Mathilde, Outerwear

Giorgio Armani Silk Tulle Sleeves Dress in Red

Mar 18

Mar 18 Giorgio Armani Silk Tulle Sleeves Dress in Red

Queen Mathilde, Dresses

Giorgio Armani Asymmetric Checkerboard Jacquard Jacket

Mar 5

Mar 5 Giorgio Armani Asymmetric Checkerboard Jacquard Jacket

Queen Mathilde, Outerwear

Dries Van Noten Faux Wrap Cotton Dress

Feb 25

Feb 25 Dries Van Noten Faux Wrap Cotton Dress

Queen Mathilde, Dresses