What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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Princess Madeleine visits Gröna Lund with Min Stora Dag

Sep 7, 2025

Princess Madeleine visits Gröna Lund with Min Stora Dag

Sep 7, 2025

Sep 7, 2025

Latest Find

Featured

Max Mara Pleated Dress

Queen Letizia, Dresses

Max Mara Pleated Dress

Queen Letizia, Dresses

Queen Letizia, Dresses

Kotur Wicker Clutch

Jun 21

Jun 21 Kotur Wicker Clutch

Bags, Crown Princess Mette Marit

Ralph Lauren Seersucker Lace Dress in Blue

Jun 21

Jun 21 Ralph Lauren Seersucker Lace Dress in Blue

Dresses, Princess Ingrid-Alexandra

Salvatore Ferragamo Ginny Laser Cut Bag in Beige Leather

Jun 21

Jun 21 Salvatore Ferragamo Ginny Laser Cut Bag in Beige Leather

Bags, Queen Sonja

Jennifer Behr Voilette Headband in Teal

Jun 21

Jun 21 Jennifer Behr Voilette Headband in Teal

Crown Princess Mette Marit, Hats

Salvatore Ferragamo Carla Bow Pumps in Beige Laser Cut Leather

Jun 21

Jun 21 Salvatore Ferragamo Carla Bow Pumps in Beige Laser Cut Leather

Queen Sonja, Shoes

Nora Farah Gold Brocade Dress

Jun 21

Jun 21 Nora Farah Gold Brocade Dress

Princess Märtha Louise, Dresses

Emporio Armani Cady Trousers with Waist Darts in Black

Jun 21

Jun 21 Emporio Armani Cady Trousers with Waist Darts in Black

Queen Letizia, Bottoms

Hugo Boss Fasmine Knit Tank Top in Black

Jun 21

Jun 21 Hugo Boss Fasmine Knit Tank Top in Black

Queen Letizia, Tops

Natan Cutout Pumps in Grey Suede

Jun 21

Jun 21 Natan Cutout Pumps in Grey Suede

HGD Stéphanie, Shoes, Queen Mathilde

Natan Oversized Cowl Neck Dress

Jun 21

Jun 21 Natan Oversized Cowl Neck Dress

HGD Stéphanie, Dresses

Natan Plexi Pumps in Snakeskin

Jun 21

Jun 21 Natan Plexi Pumps in Snakeskin

HGD Stéphanie, Shoes

Natan Suede Bow Box Clutch

Jun 21

Jun 21 Natan Suede Bow Box Clutch

HGD Stéphanie, Bags

Tod's Marlene Clutch in Black Satin

Jun 21

Jun 21 Tod's Marlene Clutch in Black Satin

Bags, Queen Letizia, Princess Caroline

Tod's Marlene Clutch in Chocolate Lizard

Jun 21

Jun 21 Tod's Marlene Clutch in Chocolate Lizard

Bags, Crown Princess Mette Marit

Tod's Marlene Clutch in Navy Lizard

Jun 21

Jun 21 Tod's Marlene Clutch in Navy Lizard

Bags, Crown Princess Mette Marit

John Lewis Embroidered Dungaree Shorts

Jun 20

Jun 20 John Lewis Embroidered Dungaree Shorts

Princess Charlotte, Jumpsuits

Calvin Klein Belted Ruffle Dress

Jun 20

Jun 20 Calvin Klein Belted Ruffle Dress

Princess Tessy, Dresses

Anya Hindmarch Side Eye Straw Clutch

Jun 20

Jun 20 Anya Hindmarch Side Eye Straw Clutch

Princess Claire, Bags

Johanna Ortiz Jamaica Gown

Jun 20

Jun 20 Johanna Ortiz Jamaica Gown

Princess Claire, Gowns

Alexander McQueen Strapless Goddess Gown

Jun 20

Jun 20 Alexander McQueen Strapless Goddess Gown

Gowns, Princess Tessy