What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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King Carl Gustaf and Queen Silvia attend Swedish King's Rally in Öland

Aug 31, 2025

King Carl Gustaf and Queen Silvia attend Swedish King's Rally in Öland

Aug 31, 2025

Aug 31, 2025

Latest Find

Featured

Reformation Taryn Trousers

Princess Catharina-Amalia, Bottoms

Reformation Taryn Trousers

Princess Catharina-Amalia, Bottoms

Princess Catharina-Amalia, Bottoms

Bgo & Me Corina Short Dress in Red

Jul 1

Jul 1 Bgo & Me Corina Short Dress in Red

Princess Leonor, Dresses

H&M Shimmery Ballet Flats

Jul 1

Jul 1 H&M Shimmery Ballet Flats

Princess Leonore, Shoes

Carolina Herrera Lace Flat Shoes in Black

Jul 1

Jul 1 Carolina Herrera Lace Flat Shoes in Black

Infanta Sofia, Shoes, Princess Leonor

H&M Knot Detail Hairband

Jul 1

Jul 1 H&M Knot Detail Hairband

Princess Leonore, Hats

Pretty Ballerinas Ella Loafers in Black

Jul 1

Jul 1 Pretty Ballerinas Ella Loafers in Black

Princess Leonor, Shoes

Springfield Short Sleeve Lace Dress in Blue

Jul 1

Jul 1 Springfield Short Sleeve Lace Dress in Blue

Infanta Sofia, Dresses

Mango Puff Sleeve Floral Print Dress in Blue

Jul 1

Jul 1 Mango Puff Sleeve Floral Print Dress in Blue

Princess Leonor, Dresses

Sandro Janis Open Stitch Skirt

Jul 1

Jul 1 Sandro Janis Open Stitch Skirt

Countess of Wessex, Bottoms

Zara Flat Mules with Rhinestone Detail

Jul 1

Jul 1 Zara Flat Mules with Rhinestone Detail

Princess Beatrice, Shoes

Sandro Ebonie Contrast Pocket Top

Jul 1

Jul 1 Sandro Ebonie Contrast Pocket Top

Countess of Wessex, Tops

Sophie Habsburg Erzfanny Bag in Green

Jul 1

Jul 1 Sophie Habsburg Erzfanny Bag in Green

Countess of Wessex, Bags

Sophie Habsburg Erzfanny Bag in Beige

Jul 1

Jul 1 Sophie Habsburg Erzfanny Bag in Beige

Countess of Wessex, Bags

Sophie Habsburg Erzfanny Bag in Shark

Jul 1

Jul 1 Sophie Habsburg Erzfanny Bag in Shark

Countess of Wessex, Bags

Sophie Habsburg Erzfanny Bag in Black

Jul 1

Jul 1 Sophie Habsburg Erzfanny Bag in Black

Countess of Wessex, Bags

Adidas Court Vantage Trainers in Grey

Jul 1

Jul 1 Adidas Court Vantage Trainers in Grey

Countess of Wessex, Shoes

Joseph Nessie Blazer

Jul 1

Jul 1 Joseph Nessie Blazer

Countess of Wessex, Outerwear

Hayfield England Fedora With A Leather Band And Feather Brooch

Jul 1

Jul 1 Hayfield England Fedora With A Leather Band And Feather Brooch

Countess of Wessex, Hats, Lady Louise Windsor

Gamebirds Clothing Osprey Blazer

Jul 1

Jul 1 Gamebirds Clothing Osprey Blazer

Countess of Wessex, Outerwear

Cartier C Décor Sunglasses

Jul 1

Jul 1 Cartier C Décor Sunglasses

Countess of Wessex, Accessories, Sunglasses

Me + Em AM-PM Merino Pleat Skirt

Jul 1

Jul 1 Me + Em AM-PM Merino Pleat Skirt

Countess of Wessex, Bottoms