What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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King Carl Gustaf and Queen Silvia mark Swedish Radio's 100th anniversary

Sep 19, 2025

King Carl Gustaf and Queen Silvia mark Swedish Radio's 100th anniversary

Sep 19, 2025

Sep 19, 2025

Latest Find

Featured

Farah Asmar x JRD Gigi Pouchette in Silver

Queen Sofia, Bags

Farah Asmar x JRD Gigi Pouchette in Silver

Queen Sofia, Bags

Queen Sofia, Bags

Diane von Furstenberg Augusta Dress in Navy

Jan 23

Jan 23 Diane von Furstenberg Augusta Dress in Navy

Princess Eugenie, Dresses

Jack Whitten for Hauser & Wirth Double-Sided Wrap

Jan 23

Jan 23 Jack Whitten for Hauser & Wirth Double-Sided Wrap

Princess Eugenie, Accessories

Alberta Ferretti Cut Out Beaded Jacket

Jan 23

Jan 23 Alberta Ferretti Cut Out Beaded Jacket

Crown Princess Mette Marit, Outerwear

Hauser & Wirth Medium Boat Tote in Blue

Jan 23

Jan 23 Hauser & Wirth Medium Boat Tote in Blue

Princess Eugenie, Bags

Versace Slash Short-Sleeved Dress

Jan 23

Jan 23 Versace Slash Short-Sleeved Dress

Princess Charlene, Dresses

Smythe Colourblock Blazer

Jan 23

Jan 23 Smythe Colourblock Blazer

Princess Eugenie, Outerwear

DKNY High-Neck Lace Dress in Black

Jan 23

Jan 23 DKNY High-Neck Lace Dress in Black

Princess Eugenie, Dresses

Erdem Darcie Giselle Floral-Print Dress

Jan 23

Jan 23 Erdem Darcie Giselle Floral-Print Dress

Princess Nina, Dresses

Longchamp Le Pliage Sac de Voyage Large in Blue

Jan 23

Jan 23 Longchamp Le Pliage Sac de Voyage Large in Blue

Princess Beatrice, Bags

Ulla Johnson Brienne Printed Dress in Purple

Jan 21

Jan 21 Ulla Johnson Brienne Printed Dress in Purple

Princess Ingrid-Alexandra, Dresses

Prada Pleated Front Blouse in White

Jan 21

Jan 21 Prada Pleated Front Blouse in White

Princess Ingrid-Alexandra, Dresses

Lanvin Spring 2004 Black Silk Dress

Jan 21

Jan 21 Lanvin Spring 2004 Black Silk Dress

Princess Ingrid-Alexandra, Crown Princess Mette Marit, Dresses

Attic and Barn Sherpa Jacket in Camel

Jan 20

Jan 20 Attic and Barn Sherpa Jacket in Camel

Queen Mathilde, Outerwear

Aquazzura Gainsbourg 85 Boots in Burgundy Suede

Jan 20

Jan 20 Aquazzura Gainsbourg 85 Boots in Burgundy Suede

Crown Princess Mary, Shoes

Mark Kenly Domino Tan Thilda Jacket

Jan 20

Jan 20 Mark Kenly Domino Tan Thilda Jacket

Crown Princess Mary, Outerwear

Zara High Collar Knit Sweater in Black

Jan 20

Jan 20 Zara High Collar Knit Sweater in Black

Crown Princess Mary, Tops

Stella McCartney Ingrid Blazer in Blush Pink

Jan 20

Jan 20 Stella McCartney Ingrid Blazer in Blush Pink

Crown Princess Mette Marit, Princess Ingrid-Alexandra, Outerwear

Iris & Ink Éloise Ribbed Merino Turtleneck Sweater in Light Brown

Jan 20

Jan 20 Iris & Ink Éloise Ribbed Merino Turtleneck Sweater in Light Brown

Duchess of Cambridge, Tops

Iris & Ink Ernestine Ribbed Merino Midi Skirt in Camel

Jan 20

Jan 20 Iris & Ink Ernestine Ribbed Merino Midi Skirt in Camel

Duchess of Cambridge, Bottoms

Edblad Wave Studs Earrings

Jan 19

Jan 19 Edblad Wave Studs Earrings

Crown Princess Victoria, Accessories, Earrings