What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

Latest Blog Post

Featured

Crown Princess Victoria and Crown Prince Haakon inaugurate Norwegian-Swedish police station

Sep 10, 2025

Crown Princess Victoria and Crown Prince Haakon inaugurate Norwegian-Swedish police station

Sep 10, 2025

Sep 10, 2025

Latest Find

Featured

Zara Metal Sheet Earrings

Princess Catharina-Amalia, Accessories, Earrings

Zara Metal Sheet Earrings

Princess Catharina-Amalia, Accessories, Earrings

Princess Catharina-Amalia, Accessories, Earrings

Woolpower Full Zip 400 Jacket

Feb 4

Feb 4 Woolpower Full Zip 400 Jacket

Crown Princess Victoria, Outerwear

Rare Jewelry Pax Earrings

Feb 4

Feb 4 Rare Jewelry Pax Earrings

Crown Princess Victoria, Accessories, Earrings

Maria Black Girl Ring in Gold Plated Sterling Silver

Feb 3

Feb 3 Maria Black Girl Ring in Gold Plated Sterling Silver

Princess Isabella, Accessories, Rings

Maria Black Sis Ring in Gold Plated Sterling Silver

Feb 3

Feb 3 Maria Black Sis Ring in Gold Plated Sterling Silver

Princess Josephine, Accessories, Rings, Emma Behn

Maanesten Viva Ring in Gold Plated Sterling Silver

Feb 3

Feb 3 Maanesten Viva Ring in Gold Plated Sterling Silver

Princess Josephine, Accessories, Rings

Jane Kønig Shield Ring in Gold Plated Sterling Silver

Feb 3

Feb 3 Jane Kønig Shield Ring in Gold Plated Sterling Silver

Princess Josephine, Accessories, Rings

Giorgio Armani Pleated Clutch with Rhinestone Clasp

Feb 3

Feb 3 Giorgio Armani Pleated Clutch with Rhinestone Clasp

Queen Mathilde, Bags

Christian Dior D-Choc Pumps in Burgundy Suede

Feb 3

Feb 3 Christian Dior D-Choc Pumps in Burgundy Suede

Queen Mathilde, Shoes

Bionda Castana Lima Shoes

Feb 3

Feb 3 Bionda Castana Lima Shoes

Princess Eugenie, Shoes

Ba&Sh Edmee Dress in Green

Feb 3

Feb 3 Ba&Sh Edmee Dress in Green

Princess Isabella, Dresses, Princess Josephine

Mulberry Small Amberley Crossbody Bag in Black Croc Leather

Feb 3

Feb 3 Mulberry Small Amberley Crossbody Bag in Black Croc Leather

Duchess of Cambridge, Bags

Acne Studios Tie-Neck Paisley Print Midi Dress

Feb 3

Feb 3 Acne Studios Tie-Neck Paisley Print Midi Dress

Crown Princess Victoria, Dresses

Sandro Natalia Ruffle Trim Dress in Navy

Feb 3

Feb 3 Sandro Natalia Ruffle Trim Dress in Navy

Princess Isabella, Dresses, Princess Josephine, Princess Beatrice

& Other Stories Beaded Velvet Crossbody Bag in Green

Feb 3

Feb 3 & Other Stories Beaded Velvet Crossbody Bag in Green

Princess Josephine, Bags

Adidas Malice Elite Soft Ground Boots in Core Black/Signal Pink/Crystal White

Feb 2

Feb 2 Adidas Malice Elite Soft Ground Boots in Core Black/Signal Pink/Crystal White

Duchess of Cambridge, Shoes

Adidas UltraBoost 20 Running Shoes

Feb 2

Feb 2 Adidas UltraBoost 20 Running Shoes

Duchess of Cambridge, Shoes

Johanna Ortiz Ataraxia Printed Midi Dress

Feb 2

Feb 2 Johanna Ortiz Ataraxia Printed Midi Dress

Queen Mathilde, Dresses

Nike Flex Swift Running Trousers in Black

Feb 2

Feb 2 Nike Flex Swift Running Trousers in Black

Duchess of Cambridge, Bottoms

Sweaty Betty Athlete Hooded Long Sleeve Top in Oxford Blue

Feb 2

Feb 2 Sweaty Betty Athlete Hooded Long Sleeve Top in Oxford Blue

Duchess of Cambridge, Tops

Temperley London Clove Velvet Trousers in Elderberry

Feb 2

Feb 2 Temperley London Clove Velvet Trousers in Elderberry

Crown Princess Mary, Bottoms