What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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King Philippe and Queen Mathilde attend Meeting of Heads of State of German-speaking countries - Day 1

Sep 4, 2025

King Philippe and Queen Mathilde attend Meeting of Heads of State of German-speaking countries - Day 1

Sep 4, 2025

Sep 4, 2025

Latest Find

Featured

Philosophy di Alberta Ferretti Bow Pumps

Crown Princess Mette Marit, Shoes

Philosophy di Alberta Ferretti Bow Pumps

Crown Princess Mette Marit, Shoes

Crown Princess Mette Marit, Shoes

Tom Ford Geometric Shaped Glasses

Mar 10

Mar 10 Tom Ford Geometric Shaped Glasses

Accessories, Crown Princess Mette Marit

Vionnet Colourblock Butterfly-Sleeve Dress

Mar 10

Mar 10 Vionnet Colourblock Butterfly-Sleeve Dress

Zara Phillips, Dresses

Christian Dior DiorStellaire04 DDB Glasses

Mar 10

Mar 10 Christian Dior DiorStellaire04 DDB Glasses

Accessories, Crown Princess Mette Marit

Christian Louboutin Lizard Effect Pumps in Brown Leather

Mar 10

Mar 10 Christian Louboutin Lizard Effect Pumps in Brown Leather

Crown Princess Mette Marit, Shoes

Lydia Delgado Embellished Sleeves Dress

Mar 10

Mar 10 Lydia Delgado Embellished Sleeves Dress

Queen Letizia, Dresses

Marni Printed Coat

Mar 10

Mar 10 Marni Printed Coat

Crown Princess Mette Marit, Outerwear

Sophie Habsburg Gilda Animalier Bag in Black int. Red

Mar 9

Mar 9 Sophie Habsburg Gilda Animalier Bag in Black int. Red

Bags, Grand Duchess Maria Teresa

Naf Naf Stand Collar Embroidered Coat in Pale Blue

Mar 9

Mar 9 Naf Naf Stand Collar Embroidered Coat in Pale Blue

HGD Stéphanie, Outerwear

Alexander McQueen Cashmere Sweater in Blue

Mar 9

Mar 9 Alexander McQueen Cashmere Sweater in Blue

Duchess of Cambridge, Tops

Reiss Claris Row Straight Leg Trousers

Mar 9

Mar 9 Reiss Claris Row Straight Leg Trousers

Crown Princess Mary, Bottoms

Massimo Dutti Woven Jumper

Mar 9

Mar 9 Massimo Dutti Woven Jumper

Princess Madeleine, Tops

Baum und Pferdgarten Morna Shirt

Mar 9

Mar 9 Baum und Pferdgarten Morna Shirt

Crown Princess Victoria, Tops

Charlotte Chesnais Galilea Punk Earrings

Mar 8

Mar 8 Charlotte Chesnais Galilea Punk Earrings

Accessories, Earrings, Grand Duchess Maria Teresa

Toni Sailer Lilo Cross-Strap Ski Suit in Black

Mar 8

Mar 8 Toni Sailer Lilo Cross-Strap Ski Suit in Black

Crown Princess Mette Marit, Bottoms

Patagonia Down Sweater Hoody

Mar 8

Mar 8 Patagonia Down Sweater Hoody

Crown Princess Mette Marit, Outerwear, Crown Princess Mary

Maison Rabih Kayrouz Cashmere Woven Coat in Raspberry

Mar 8

Mar 8 Maison Rabih Kayrouz Cashmere Woven Coat in Raspberry

Grand Duchess Maria Teresa, Outerwear

Uterque Multicolored Tweed Skirt

Mar 8

Mar 8 Uterque Multicolored Tweed Skirt

Queen Letizia, Bottoms

Mulberry Kaia Jacket in Egyptian Blue Water Wave

Mar 8

Mar 8 Mulberry Kaia Jacket in Egyptian Blue Water Wave

Grand Duchess Maria Teresa, Outerwear

Paul Smith New Masters Slim-Fit Blazer

Mar 8

Mar 8 Paul Smith New Masters Slim-Fit Blazer

Grand Duchess Maria Teresa, Outerwear

Maison Rabih Kayrouz Concealed Front Fastening Coat in Dark Olive

Mar 8

Mar 8 Maison Rabih Kayrouz Concealed Front Fastening Coat in Dark Olive

Grand Duchess Maria Teresa, Outerwear