What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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August 28, 2026

Crown Princess Victoria inaugurates Storängen wetland

August 28, 2026

On Thursday, Crown Princess Victoria inaugurated the Storängen wetland in the Krämbol nature area in Södermanland.

August 28, 2026

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Crown Princess Mette Marit, Bags

Toteme T-Lock Crossbody Bag in Black Leather

Crown Princess Mette Marit, Bags

Jun 2

Jun 2 Sarah World Mayte Espadrille Wedges

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Queen Letizia, Shoes

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Jun 1 TOMS Valencia Platform Espadrilles in Niagara Mist Chambray Dot

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Countess of Wessex, Shoes

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Jun 1 Penelope Chilvers Monday Blouse in Blue/Multi

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Countess of Wessex, Tops

Jun 1

Jun 1 The Kooples Plumetis Long Pleated Dress

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Princess Elisabeth, Dresses

Jun 1

Jun 1 Katrin Cecilia Jacobsen Beige Straw Hat

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Crown Princess Mary, Hats

Jun 1

Jun 1 Prada PR 07US Sunglasses

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Crown Princess Mary, Accessories, Sunglasses

Jun 1

Jun 1 Muzungu Sisters Vanina Gilet in Black with White

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Tatiana Casiraghi, Outerwear

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Jun 1 Meller Kubu Sunglasses in Amber

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Princess Eugenie, Accessories, Sunglasses

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Jun 1 Penelope Chilvers Pioneer Boots in Khaki/Gold Suede

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Princess Eugenie, Shoes

Jun 1

Jun 1 Chanel Plaid Tweed Jacket in Black/Green

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Charlotte Casiraghi, Outerwear

Jun 1

Jun 1 Chanel Tweed V-Neck Jacket

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Charlotte Casiraghi, Outerwear

Jun 1

Jun 1 Mark Cross Madeline 21 Bag in Smooth Black Calf

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Princess Eugenie, Bags

Jun 1

Jun 1 Philippa 1970 Alaia Skirt

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Princess Eugenie, Bottoms

Jun 1

Jun 1 Giulia Barela Duranta Earrings

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Countess of Wessex, Accessories, Earrings

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Jun 1 Penelope Chilvers Hibiscus Platform Sandals

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Countess of Wessex, Shoes

Jun 1

Jun 1 Giulia Barela Primula Ring

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Countess of Wessex, Accessories, Rings

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Jun 1 The Vampire's Wife Toto Dress in Black Floral-Print

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Princess Beatrice, Dresses

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Jun 1 Giulia Barela Pebbles Earrings

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Countess of Wessex, Accessories, Earrings

Jun 1

Jun 1 MATELIER Datil Dress

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Countess of Wessex, Dresses

Jun 1

Jun 1 The Kooples Leather Slingback Pumps

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Princess Elisabeth, Shoes

What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

Latest Blog Post

Latest Find

Jun 2 Sarah World Mayte Espadrille Wedges

Jun 1 TOMS Valencia Platform Espadrilles in Niagara Mist Chambray Dot

Jun 1 Penelope Chilvers Monday Blouse in Blue/Multi

Jun 1 The Kooples Plumetis Long Pleated Dress

Jun 1 Katrin Cecilia Jacobsen Beige Straw Hat

Jun 1 Prada PR 07US Sunglasses

Jun 1 Muzungu Sisters Vanina Gilet in Black with White

Jun 1 Meller Kubu Sunglasses in Amber

Jun 1 Penelope Chilvers Pioneer Boots in Khaki/Gold Suede

Jun 1 Chanel Plaid Tweed Jacket in Black/Green

Jun 1 Chanel Tweed V-Neck Jacket

Jun 1 Mark Cross Madeline 21 Bag in Smooth Black Calf

Jun 1 Philippa 1970 Alaia Skirt

Jun 1 Giulia Barela Duranta Earrings

Jun 1 Penelope Chilvers Hibiscus Platform Sandals

Jun 1 Giulia Barela Primula Ring

Jun 1 The Vampire's Wife Toto Dress in Black Floral-Print

Jun 1 Giulia Barela Pebbles Earrings

Jun 1 MATELIER Datil Dress

Jun 1 The Kooples Leather Slingback Pumps

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