What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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Princess Sofia attends Ctrl + Rights Youth Summit on Safer Internet Day

Feb 10, 2026

Princess Sofia attends Ctrl + Rights Youth Summit on Safer Internet Day

Feb 10, 2026

Feb 10, 2026

Latest Find

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Vanbruun Audrey Necklace

Princess Sofia, Accessories, Necklace

Vanbruun Audrey Necklace

Princess Sofia, Accessories, Necklace

Princess Sofia, Accessories, Necklace

Alberta Ferretti

American Outfitters

Ancar Wool Coat in Navy.jpg

Armani Junior

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Brock Collection

Duottar Warm-Up

Helly Hansen

Helly+Hansen+Salt+Jacket+in+BlackRed.jpg

House of Hygge

Jacket

Mara Hoffman

Mara Hoffman.png

Marie Chantal

Norheim

Pale+Cloud+Celista+Coat.jpg

Petit Bateau

Phenix

Scanlan Theodore

Stella McCartney

Navy

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