What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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Crown Princess Victoria inaugurates Storängen wetland

August 28, 2026

Crown Princess Victoria inaugurates Storängen wetland

August 28, 2026

On Thursday, Crown Princess Victoria inaugurated the Storängen wetland in the Krämbol nature area in Södermanland.

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August 28, 2026

Latest Find

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Toteme T-Lock Crossbody Bag in Black Leather

Crown Princess Mette Marit, Bags

Toteme T-Lock Crossbody Bag in Black Leather

Crown Princess Mette Marit, Bags

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Crown Princess Mette Marit, Bags

Alberta Ferretti

American Outfitters

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Armani Junior

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Brock Collection

Duottar Warm-Up

Gina Tricot

Helly Hansen

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House of Hygge

Jacket

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Mara Hoffman

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Marie Chantal

Norheim

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Petit Bateau

Phenix

Scanlan Theodore

Stella McCartney

Navy

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