What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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King Carl Gustaf and Queen Silvia attend Salzburg Festival

August 13, 2026

King Carl Gustaf and Queen Silvia attend Salzburg Festival

August 13, 2026

This week, King Carl Gustaf and Queen Silvia attended the Salzburg Festival in Austria.

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August 13, 2026

Latest Find

Featured

Akris Alexa Bag in Tan

Princess Charlene, Bags

Akris Alexa Bag in Tan

Princess Charlene, Bags

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Princess Charlene, Bags

All tagged 10Apr22

Dubarry Clare Country Boots in Walnut

Apr 10

Apr 10 Dubarry Clare Country Boots in Walnut

Countess of Wessex, Shoes

Chanel Tweed Trimmed Jacket

Sep 4

Sep 4 Chanel Tweed Trimmed Jacket

Crown Princess Marie Chantal, Outerwear