What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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The Princess of Wales visits Royal Marsden Hospital

September 12, 2026

The Princess of Wales visits Royal Marsden Hospital

September 12, 2026

On Friday, the Princess of Wales visited the Royal Marsden Hospital in London

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September 12, 2026

Latest Find

Featured

NW3 by Hobbs Wyldes Jacket

Princess Eugenie, Outerwear

NW3 by Hobbs Wyldes Jacket

Princess Eugenie, Outerwear

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Princess Eugenie, Outerwear

All tagged 11May11

Armand Ventilo Lace Dress

Feb 23

Feb 23 Armand Ventilo Lace Dress

Princess Marie, Dresses

Bottega Veneta Intrecciato Knot Clutch in Red Leather

Dec 29

Dec 29 Bottega Veneta Intrecciato Knot Clutch in Red Leather

Princess Marie, Bags

Giorgio Armani Pointed Collar Blazer in Neutral

Nov 6

Nov 6 Giorgio Armani Pointed Collar Blazer in Neutral

Princess Marie, Outerwear

Skultuna Bröllopsserien Long Necklace

Jun 15

Jun 15 Skultuna Bröllopsserien Long Necklace

Crown Princess Victoria, Accessories, Necklace

Seafolly Goddess Bikini Top

Jan 20

Jan 20 Seafolly Goddess Bikini Top

Duchess of Cambridge, Swimwear

Christian Louboutin Simple 85 Pumps in Nude Leather

Nov 29

Nov 29 Christian Louboutin Simple 85 Pumps in Nude Leather

Princess Marie, Shoes