What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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Crown Princess Victoria attends Björn Carlson's Baltic Sea Prize Ceremony

September 15, 2026

Crown Princess Victoria attends Björn Carlson's Baltic Sea Prize Ceremony

September 15, 2026

On Tuesday, Crown Princess Victoria attended the Björn Carlson's Baltic Sea Prize Ceremony at the Opera Terrace in Stockholm.

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September 15, 2026

Latest Find

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Natan Marmo Slingback Pumps in Light Pink Patent

Queen Maxima, Shoes

Natan Marmo Slingback Pumps in Light Pink Patent

Queen Maxima, Shoes

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Queen Maxima, Shoes

All tagged 11Oct22-E

Nine West Small Leather Bag

May 27

May 27 Nine West Small Leather Bag

Crown Princess Victoria, Bags, Princess Estelle

Patachou Black Tweed Flannel Dress

Oct 11

Oct 11 Patachou Black Tweed Flannel Dress

Princess Estelle, Dresses

Alexandré de Paris Joséphine Bow

Sep 19

Sep 19 Alexandré de Paris Joséphine Bow

Crown Princess Victoria, Hats, Princess Estelle