What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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October 10, 2026

Crown Princess Victoria attends Ocean Dreams screening

October 10, 2026

On Tuesday, Crown Princess Victoria attended a preview screening of Ocean Dreams at the Natural History Museum in Stockholm.

October 10, 2026

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What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

Latest Blog Post

Latest Find

Jan 12 Mango Blondie Dress

Jan 12 & Other Stories Oversized Wool Coat in Oatmeal

Jan 12 Unisa Luke Boots

Jan 6 Coreterno Amor Che Tutto Move Ring

Nov 17 Adolfo Dominguez Vachetta Shoulder Bag

Sep 6 Gold & Roses Shewel Triple Hoops

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