What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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King Carl Gustaf and Crown Princess Victoria attend Day 1 of People and Defense National Conference

Jan 11, 2026

King Carl Gustaf and Crown Princess Victoria attend Day 1 of People and Defense National Conference

Jan 11, 2026

Jan 11, 2026

Latest Find

Featured

Asmar Equestrian Spruce Meadows 50th Anniversary Jacket

Countess of Wessex, Outerwear

Asmar Equestrian Spruce Meadows 50th Anniversary Jacket

Countess of Wessex, Outerwear

Countess of Wessex, Outerwear

All tagged 12Jan26

Asmar Equestrian Spruce Meadows 50th Anniversary Jacket

Jan 12

Jan 12 Asmar Equestrian Spruce Meadows 50th Anniversary Jacket

Countess of Wessex, Outerwear

Adidas Ultraboost 5 Sneakers in Cloud White / Glory Grey / Lucid Pink

Jan 12

Jan 12 Adidas Ultraboost 5 Sneakers in Cloud White / Glory Grey / Lucid Pink

Countess of Wessex, Shoes

Andiata Traci Blazer in Grey Herringbone

Jan 12

Jan 12 Andiata Traci Blazer in Grey Herringbone

Crown Princess Victoria, Outerwear

Adore Jewels Diamond Earrings

Jun 8

Jun 8 Adore Jewels Diamond Earrings

Countess of Wessex, Accessories, Earrings

Roberto Coin Red Enamel Earrings

May 20

May 20 Roberto Coin Red Enamel Earrings

Queen Maxima, Accessories, Earrings, Princess Alexia

Chaumet Lien Heart Earrings in Yellow Gold

Jan 30

Jan 30 Chaumet Lien Heart Earrings in Yellow Gold

Crown Princess Victoria, Accessories, Earrings

Skultuna Velo Chaîne Necklace in Gold Plated

Jan 16

Jan 16 Skultuna Velo Chaîne Necklace in Gold Plated

Crown Princess Victoria, Accessories, Necklace

Natan Couture Nemo Skirt in Light Blue

Dec 14

Dec 14 Natan Couture Nemo Skirt in Light Blue

Queen Maxima, Bottoms

Aquazzura Manzoni 85 Ankle Boots in Black Suede

Nov 5

Nov 5 Aquazzura Manzoni 85 Ankle Boots in Black Suede

Countess of Wessex, Shoes

Christian Dior Tribale Promenade Pouch Box Bag in Blue

Jun 24

Jun 24 Christian Dior Tribale Promenade Pouch Box Bag in Blue

Queen Maxima, Bags

Max Mara Pistoia Camel and Cashmere Coat in Bordeaux

Mar 18

Mar 18 Max Mara Pistoia Camel and Cashmere Coat in Bordeaux

Queen Maxima, Outerwear

Cassandra Goad Love the Life Quote Pendant

Mar 3

Mar 3 Cassandra Goad Love the Life Quote Pendant

Countess of Wessex, Accessories, Necklace

Helmut Lang Gala Stretch-twill Blazer

Apr 13

Apr 13 Helmut Lang Gala Stretch-twill Blazer

Countess of Wessex, Outerwear

Gianvito Rossi Gianvito 105 Pumps in Burgundy Nappa Leather

Mar 16

Mar 16 Gianvito Rossi Gianvito 105 Pumps in Burgundy Nappa Leather

Queen Maxima, Shoes, Crown Princess Mary

Aquascutum Club Check Scarf

Jan 12

Jan 12 Aquascutum Club Check Scarf

Duchess of Cambridge, Accessories, Countess of Wessex

Prada Fur Lined Ankle Boots

Jan 12

Jan 12 Prada Fur Lined Ankle Boots

Crown Princess Victoria, Shoes

Hippi Grace New York Bag in Black

Oct 13

Oct 13 Hippi Grace New York Bag in Black

Crown Princess Victoria, Bags

Gianvito Rossi Gianvito 105 Pumps in Powder Blue Suede

Sep 18

Sep 18 Gianvito Rossi Gianvito 105 Pumps in Powder Blue Suede

Crown Princess Mary, Shoes, Crown Princess Mette Marit, Queen Maxima