What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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Crown Princess Victoria attends Ocean Dreams screening

October 10, 2026

Crown Princess Victoria attends Ocean Dreams screening

October 10, 2026

On Tuesday, Crown Princess Victoria attended a preview screening of Ocean Dreams at the Natural History Museum in Stockholm.

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October 10, 2026

Latest Find

Featured

H. Stern Rock Season Earrings

HGD Stéphanie, Accessories, Earrings

H. Stern Rock Season Earrings

HGD Stéphanie, Accessories, Earrings

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HGD Stéphanie, Accessories, Earrings

All tagged 12Jun16-S

Gianvito Rossi Bari Patent Leather Courts

May 24

May 24 Gianvito Rossi Bari Patent Leather Courts

Countess of Wessex, Shoes

Diane von Furstenberg Crop Cardigan

May 24

May 24 Diane von Furstenberg Crop Cardigan

Countess of Wessex, Outerwear

Sophie Habsburg In & Out Clutch in Black Embossed Leather

May 17

May 17 Sophie Habsburg In & Out Clutch in Black Embossed Leather

Lady Louise Windsor, Bags, Countess of Wessex

Alaïa Parfum Dress in Grey

May 17

May 17 Alaïa Parfum Dress in Grey

Lady Louise Windsor, Countess of Wessex, Dresses