What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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Prince Daniel and his children attend Sweden-France basketball game

August 30, 2026

Prince Daniel and his children attend Sweden-France basketball game

August 30, 2026

On Sunday, Prince Daniel, Princess Estelle, and Prince Oscar attended the Sweden-France basketball game held in Stockholm.

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August 30, 2026

Latest Find

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Akris Velvet Devoré Shirt Gown

Princess Charlene, Gowns

Akris Velvet Devoré Shirt Gown

Princess Charlene, Gowns

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Princess Charlene, Gowns

All tagged 12Jun16-S

Gianvito Rossi Bari Patent Leather Courts

May 24

May 24 Gianvito Rossi Bari Patent Leather Courts

Countess of Wessex, Shoes

Diane von Furstenberg Crop Cardigan

May 24

May 24 Diane von Furstenberg Crop Cardigan

Countess of Wessex, Outerwear

Sophie Habsburg In & Out Clutch in Black Embossed Leather

May 17

May 17 Sophie Habsburg In & Out Clutch in Black Embossed Leather

Lady Louise Windsor, Bags, Countess of Wessex

Alaïa Parfum Dress in Grey

May 17

May 17 Alaïa Parfum Dress in Grey

Lady Louise Windsor, Countess of Wessex, Dresses