What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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Prince Carl Philip and Princess Sofia open Sundbyberg Cultural Center

August 22, 2026

Prince Carl Philip and Princess Sofia open Sundbyberg Cultural Center

August 22, 2026

On Friday, Prince Carl Philip and Princess Sofia opened the new Cultural Center in Sundbyberg.

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August 22, 2026

Latest Find

Featured

Lapuan Kankurit Koli Wool Scarf

Crown Princess Victoria, Accessories

Lapuan Kankurit Koli Wool Scarf

Crown Princess Victoria, Accessories

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Crown Princess Victoria, Accessories

All tagged 13Jun12

Lorenz Bäumer Aquamarine Earrings

Aug 11

Aug 11 Lorenz Bäumer Aquamarine Earrings

Princess Charlene, Accessories, Earrings

Cole Haan Kendal Drawstring Tote

Nov 15

Nov 15 Cole Haan Kendal Drawstring Tote

Princess Sofia, Bags

Ailanto Striped Sheer Shirt

Feb 20

Feb 20 Ailanto Striped Sheer Shirt

Queen Letizia, Tops

Hugo Boss Jaelly Trousers

Feb 20

Feb 20 Hugo Boss Jaelly Trousers

Queen Letizia, Bottoms

Hugo Boss Silk Pleated Sleeveless Dress in Grey

May 3

May 3 Hugo Boss Silk Pleated Sleeveless Dress in Grey

Crown Princess Mary, Dresses

Heavenly Necklaces Faux Diamond & Pearl Drop Earrings

May 23

May 23 Heavenly Necklaces Faux Diamond & Pearl Drop Earrings

Duchess of Cambridge, Accessories, Earrings, Countess of Wessex

H&M Cotton Blouse in Orange

Dec 3

Dec 3 H&M Cotton Blouse in Orange

Princess Sofia, Tops

LK Bennett Art Pumps

Nov 4

Nov 4 LK Bennett Art Pumps

Duchess of Cambridge, Shoes

M Missoni Frayed Edge Coat

Jun 30

Jun 30 M Missoni Frayed Edge Coat

Duchess of Cambridge, Outerwear

Jaeger Kate Navy Quilted Leather Shoulder Bag

Jun 26

Jun 26 Jaeger Kate Navy Quilted Leather Shoulder Bag

Duchess of Cambridge, Bags