What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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Crown Princess Victoria visits Västernorrland County - Day 2

October 18, 2026

Crown Princess Victoria visits Västernorrland County - Day 2

October 18, 2026

On Thursday, Crown Princess Victoria spent her second day in Västernorrland County.

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October 18, 2026

Latest Find

Featured

Anya Hindmarch Bow-Stitched Pouch in White

Princess Eugenie, Bags

Anya Hindmarch Bow-Stitched Pouch in White

Princess Eugenie, Bags

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Princess Eugenie, Bags

All tagged 13Mar13

Armani Collezioni Wool Coat

May 29

May 29 Armani Collezioni Wool Coat

Crown Princess Victoria, Outerwear

Chanel Tweed Wool Jacket

May 22

May 22 Chanel Tweed Wool Jacket

Princess Caroline, Outerwear

Emilio Pucci Lace Overlay One Shoulder Gown

Dec 27

Dec 27 Emilio Pucci Lace Overlay One Shoulder Gown

Countess of Wessex, Gowns

Amy Money Millinery Zara Hat

Nov 7

Nov 7 Amy Money Millinery Zara Hat

Zara Phillips, Hats

Paul Costelloe Double-Breasted Military Coat in Red

Nov 7

Nov 7 Paul Costelloe Double-Breasted Military Coat in Red

Zara Phillips, Outerwear

Jesper Hovring One-Shoulder Printed Dress in Blue

May 3

May 3 Jesper Hovring One-Shoulder Printed Dress in Blue

Crown Princess Mary, Dresses

Joseph Milano Colonel Dress

Apr 15

Apr 15 Joseph Milano Colonel Dress

Countess of Wessex, Dresses

Miu Miu Crepe Peplum Jacket

Apr 13

Apr 13 Miu Miu Crepe Peplum Jacket

Countess of Wessex, Outerwear

Roland Mouret Bonte Dress

Feb 18

Feb 18 Roland Mouret Bonte Dress

Countess of Wessex, Dresses

Heavenly Necklaces Non-Drop Earrings

Jan 16

Jan 16 Heavenly Necklaces Non-Drop Earrings

Countess of Wessex, Accessories, Earrings

L.K. Bennett The Edgware Knee-High Boots in Black Suede

Jan 2

Jan 2 L.K. Bennett The Edgware Knee-High Boots in Black Suede

Zara Phillips, Shoes

Lulu Guinness Poppy Clutch

Nov 11

Nov 11 Lulu Guinness Poppy Clutch

Countess of Wessex, Bags

Mulberry Oversized Clemmie Clutch in Black Suede

Dec 26

Dec 26 Mulberry Oversized Clemmie Clutch in Black Suede

Zara Phillips, Bags