What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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Swedish Royal Couple and Princess Sofia attend Global Child Forum

October 13, 2026

Swedish Royal Couple and Princess Sofia attend Global Child Forum

October 13, 2026

On Tuesday, King Carl Gustaf, Queen Silvia, and Princess Sofia attended the Global Child Forum at the Royal Palace.

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October 13, 2026

Latest Find

Featured

Natan Edor Skirt in Blush Scattered Leaves Print

Queen Mathilde, Bottoms

Natan Edor Skirt in Blush Scattered Leaves Print

Queen Mathilde, Bottoms

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Queen Mathilde, Bottoms

All tagged 13Oct22-S

ME + EM Ditsy Floral Tea Dress

Apr 27

Apr 27 ME + EM Ditsy Floral Tea Dress

Countess of Wessex, Dresses

Felt Gold Chain Bracelet with Sliced Diamond

Apr 24

Apr 24 Felt Gold Chain Bracelet with Sliced Diamond

Countess of Wessex, Accessories, Bracelet

Dolce & Gabbana DG4080 Sunglasses

Apr 23

Apr 23 Dolce & Gabbana DG4080 Sunglasses

Countess of Wessex, Accessories

Cassandra Goad Love the Life Quote Pendant

Mar 3

Mar 3 Cassandra Goad Love the Life Quote Pendant

Countess of Wessex, Accessories, Necklace

Penelope Chilvers Valenciana Espadrille

Jun 16

Jun 16 Penelope Chilvers Valenciana Espadrille

Countess of Wessex, Shoes