What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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Crown Princess Victoria inaugurates Storängen wetland

August 28, 2026

Crown Princess Victoria inaugurates Storängen wetland

August 28, 2026

On Thursday, Crown Princess Victoria inaugurated the Storängen wetland in the Krämbol nature area in Södermanland.

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August 28, 2026

Latest Find

Featured

Toteme T-Lock Crossbody Bag in Black Leather

Crown Princess Mette Marit, Bags

Toteme T-Lock Crossbody Bag in Black Leather

Crown Princess Mette Marit, Bags

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Crown Princess Mette Marit, Bags

All tagged 13Oct25-V1

Gianvito Rossi Gianvito 85 Pumps in Beige Suede

Oct 13

Oct 13 Gianvito Rossi Gianvito 85 Pumps in Beige Suede

Crown Princess Victoria, Shoes

Zara Gold Clasped Box Bag in White

May 7

May 7 Zara Gold Clasped Box Bag in White

Crown Princess Victoria, Bags

Dulong Fine Jewelry Kharisma Diamond Bracelet

Sep 17

Sep 17 Dulong Fine Jewelry Kharisma Diamond Bracelet

Crown Princess Victoria, Accessories, Earrings

By Malene Birger Amalfi Dress

Sep 17

Sep 17 By Malene Birger Amalfi Dress

Crown Princess Victoria, Dresses