What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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Crown Princess Victoria visits Swedish Chemical Inspection Agency

November 12, 2026

Crown Princess Victoria visits Swedish Chemical Inspection Agency

November 12, 2026

On Thursday, Crown Princess Victoria visited the Swedish Chemical Inspection Agency in Sundbyberg.

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November 12, 2026

Latest Find

Featured

Max Mara Extra Trousers

Queen Mathilde, Bottoms

Max Mara Extra Trousers

Queen Mathilde, Bottoms

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Queen Mathilde, Bottoms

All tagged 14Feb20

Ansorena Diamonds and Pearl Earrings

Feb 23

Feb 23 Ansorena Diamonds and Pearl Earrings

Queen Letizia, Accessories, Earrings

Maje Rivoli Dress in Black

Aug 7

Aug 7 Maje Rivoli Dress in Black

Princess Beatrice, Dresses

Hugo Boss Relaxed-Fit Military Inspired Blazer in Khaki

May 4

May 4 Hugo Boss Relaxed-Fit Military Inspired Blazer in Khaki

Queen Letizia, Outerwear

Chloé Floral-Print Shirt

Oct 17

Oct 17 Chloé Floral-Print Shirt

Countess of Wessex, Tops

Hermes Constance Amulette Pendant in Rose Gold

May 1

May 1 Hermes Constance Amulette Pendant in Rose Gold

Countess of Wessex, Accessories, Necklace

Rothy's Shadow Merino Point Flats

Mar 17

Mar 17 Rothy's Shadow Merino Point Flats

Meghan Markle, Shoes

Cuyana Wool Yak Cardigan

Mar 17

Mar 17 Cuyana Wool Yak Cardigan

Meghan Markle, Outerwear

Mango Relaxed Fit Jeans in White

Feb 17

Feb 17 Mango Relaxed Fit Jeans in White

Queen Letizia, Bottoms

Mango Suiza Silk Shirt in Cream

Feb 17

Feb 17 Mango Suiza Silk Shirt in Cream

Queen Letizia, Tops

Max Mara Belted Wool Reus Coat

Feb 15

Feb 15 Max Mara Belted Wool Reus Coat

Countess of Wessex, Outerwear

Victoria Beckham Belt & Buckle Midi Dress

Feb 15

Feb 15 Victoria Beckham Belt & Buckle Midi Dress

Countess of Wessex, Dresses

Emporio Armani Polka Dot Jacquard Midi Dress in White

Feb 14

Feb 14 Emporio Armani Polka Dot Jacquard Midi Dress in White

Queen Letizia, Dresses

Unisa Zdaila Clutch in Pink

Dec 14

Dec 14 Unisa Zdaila Clutch in Pink

Crown Princess Victoria, Bags

Ida Sjöstedt Moody Skirt in Pink

Sep 21

Sep 21 Ida Sjöstedt Moody Skirt in Pink

Crown Princess Victoria, Bottoms

Ida Sjöstedt Peony Blouse in Pink

Sep 21

Sep 21 Ida Sjöstedt Peony Blouse in Pink

Crown Princess Victoria, Tops

Rizzo Azelia Pumps in Pink

Sep 6

Sep 6 Rizzo Azelia Pumps in Pink

Crown Princess Victoria, Shoes

Carolina Herrera Slingback Pumps in Black Suede

Jul 19

Jul 19 Carolina Herrera Slingback Pumps in Black Suede

Queen Letizia, Shoes

Karen Hallam Signature Ring

Jul 16

Jul 16 Karen Hallam Signature Ring

Queen Letizia, Rings, Accessories, Infanta Sofia