What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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Crown Princess Victoria visits Swedish Chemical Inspection Agency

November 12, 2026

Crown Princess Victoria visits Swedish Chemical Inspection Agency

November 12, 2026

On Thursday, Crown Princess Victoria visited the Swedish Chemical Inspection Agency in Sundbyberg.

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November 12, 2026

Latest Find

Featured

Max Mara Extra Trousers

Queen Mathilde, Bottoms

Max Mara Extra Trousers

Queen Mathilde, Bottoms

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Queen Mathilde, Bottoms

All tagged 14Feb23-Max

Natan Farce Wool Cape in Reversible Beige/Camel

Feb 15

Feb 15 Natan Farce Wool Cape in Reversible Beige/Camel

Queen Maxima, Outerwear

Natan Norris Dress

Feb 14

Feb 14 Natan Norris Dress

Queen Maxima, Dresses

Gianvito Rossi Laura 85 Knee Boots in Nude Leather

Feb 8

Feb 8 Gianvito Rossi Laura 85 Knee Boots in Nude Leather

Queen Maxima, Shoes, Princess Ariane

Sophie Habsburg Moneypenny Bag in Beige

Dec 27

Dec 27 Sophie Habsburg Moneypenny Bag in Beige

Countess of Wessex, Bags, Queen Maxima