What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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Prince Carl Philip and Princess Sofia open Sundbyberg Cultural Center

August 22, 2026

Prince Carl Philip and Princess Sofia open Sundbyberg Cultural Center

August 22, 2026

On Friday, Prince Carl Philip and Princess Sofia opened the new Cultural Center in Sundbyberg.

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August 22, 2026

Latest Find

Featured

Soft Goat Short Sleeve Crewneck

Princess Sofia, Tops

Soft Goat Short Sleeve Crewneck

Princess Sofia, Tops

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Princess Sofia, Tops

All tagged 14Jan16

Braccialini Circus Bag

Jan 21

Jan 21 Braccialini Circus Bag

Princess Stephanie, Bags

Dec 15

Dec 15 Diane von Furstenberg Carmela Embellished Trim Silk Cardigan

HGD Stéphanie, Outerwear

Alexander McQueen Zip-Hem Printed Sheath Dress

Dec 7

Dec 7 Alexander McQueen Zip-Hem Printed Sheath Dress

Crown Princess Mette Marit, Dresses

Seraphine Bubble Print Maternity Dress

Sep 29

Sep 29 Seraphine Bubble Print Maternity Dress

Crown Princess Victoria, Dresses