What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

Latest Blog Post

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Crown Princess Victoria marks 100th anniversary of the Friends of the National Museum

Nov 13, 2025

Crown Princess Victoria marks 100th anniversary of the Friends of the National Museum

Nov 13, 2025

Nov 13, 2025

Latest Find

Featured

Salvatore Ferragamo Gylla 70 Slingback Pumps

Princess Charlene, Shoes

Salvatore Ferragamo Gylla 70 Slingback Pumps

Princess Charlene, Shoes

Princess Charlene, Shoes

All tagged 14Jul25

Nathalie Schuterman Bamboo Small Hoops in Silver

Jul 16

Jul 16 Nathalie Schuterman Bamboo Small Hoops in Silver

Princess Madeleine, Accessories, Earrings

Marzio Shirley 60 Pumps in Jeans

Jul 15

Jul 15 Marzio Shirley 60 Pumps in Jeans

Princess Madeleine, Shoes

Dal Lago Peter D Shorts

Jul 14

Jul 14 Dal Lago Peter D Shorts

Prince Oscar, Bottoms

Corinne Pearl Hair Tie

Jul 14

Jul 14 Corinne Pearl Hair Tie

Princess Estelle, Accessories

Tartine et Chocolat Boys Linen Shirt

Jul 14

Jul 14 Tartine et Chocolat Boys Linen Shirt

Prince Oscar, Tops

Sézane Betty Cardigan in Navy Crochet

Jul 14

Jul 14 Sézane Betty Cardigan in Navy Crochet

Princess Madeleine, Outerwear, Queen Letizia

Max Mara Hangar Trousers in Tobacco

Jul 14

Jul 14 Max Mara Hangar Trousers in Tobacco

Princess Ariane, Bottoms

Gucci Bamboo Large Shopper Bag

Jul 14

Jul 14 Gucci Bamboo Large Shopper Bag

Princess Ariane, Bags

Zimmermann Crush Scalloped Midi Dress

Jul 14

Jul 14 Zimmermann Crush Scalloped Midi Dress

Queen Maxima, Dresses

Ulla Johnson Josephine Skirt in Ink Jacquard

Jul 14

Jul 14 Ulla Johnson Josephine Skirt in Ink Jacquard

Princess Madeleine, Bottoms

Ulla Johnson Emmeline Top in Ink Jacquard

Jul 14

Jul 14 Ulla Johnson Emmeline Top in Ink Jacquard

Princess Madeleine, Tops

Joseph Evora Blouse

Jul 14

Jul 14 Joseph Evora Blouse

HGD Stéphanie, Tops

Indiska Cathalina Dress

Jul 14

Jul 14 Indiska Cathalina Dress

Princess Estelle, Dresses

Saloni Isabel Long Dress in Delemare Wave

Jul 14

Jul 14 Saloni Isabel Long Dress in Delemare Wave

Crown Princess Victoria, Dresses

Adidas Kids Stan Smith Sneakers in Cloud White/Cloud White/Green

Jul 14

Jul 14 Adidas Kids Stan Smith Sneakers in Cloud White/Cloud White/Green

Prince Oscar, Shoes

Polo Ralph Lauren Slim Fit Mesh Polo Shirt in Navy

Jul 14

Jul 14 Polo Ralph Lauren Slim Fit Mesh Polo Shirt in Navy

Prince Oscar, Tops

H&M Tiered-Skirt Poplin Dress in White/Floral

Jul 14

Jul 14 H&M Tiered-Skirt Poplin Dress in White/Floral

Crown Princess Victoria, Dresses

Poupette St Barth Anais Mini Dress

Jul 14

Jul 14 Poupette St Barth Anais Mini Dress

Princess Estelle, Dresses

Weill Tailored Check Bouclé Jacket

May 8

May 8 Weill Tailored Check Bouclé Jacket

Queen Silvia, Outerwear

Maje Contrast Waistband Long Skirt

Apr 26

Apr 26 Maje Contrast Waistband Long Skirt

Princess Alexia, Bottoms