What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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Prince Carl Philip and Princess Sofia open Sundbyberg Cultural Center

August 22, 2026

Prince Carl Philip and Princess Sofia open Sundbyberg Cultural Center

August 22, 2026

On Friday, Prince Carl Philip and Princess Sofia opened the new Cultural Center in Sundbyberg.

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August 22, 2026

Latest Find

Featured

Soft Goat Short Sleeve Crewneck

Princess Sofia, Tops

Soft Goat Short Sleeve Crewneck

Princess Sofia, Tops

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Princess Sofia, Tops

All tagged 14Jun13

Firetrap Double-Breasted Wool Coat

Jul 26

Jul 26 Firetrap Double-Breasted Wool Coat

Princess Beatrice, Outerwear

Magrit Two-Tone D'Orsay Pumps

Aug 6

Aug 6 Magrit Two-Tone D'Orsay Pumps

Queen Sofia, Shoes

Missoni Mare Ombre Mesh Dress

Mar 4

Mar 4 Missoni Mare Ombre Mesh Dress

Princess Nina, Dresses

LK Bennett Shilo Pumps in Taupe Patent Leather

Oct 13

Oct 13 LK Bennett Shilo Pumps in Taupe Patent Leather

Crown Princess Victoria, Shoes

Escada Dagmara Dress

Sep 30

Sep 30 Escada Dagmara Dress

Crown Princess Victoria, Dresses