What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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Crown Princess Victoria attends Björn Carlson's Baltic Sea Prize Ceremony

September 15, 2026

Crown Princess Victoria attends Björn Carlson's Baltic Sea Prize Ceremony

September 15, 2026

On Tuesday, Crown Princess Victoria attended the Björn Carlson's Baltic Sea Prize Ceremony at the Opera Terrace in Stockholm.

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September 15, 2026

Latest Find

Featured

Natan Couture Tiare Top in Brown

Queen Maxima, Tops

Natan Couture Tiare Top in Brown

Queen Maxima, Tops

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Queen Maxima, Tops

All tagged 15Dec22-S1

Max Mara Military Long Coat

Dec 15

Dec 15 Max Mara Military Long Coat

Countess of Wessex, Outerwear

Alaïa Lace Overlay Flared Dress in Red

Feb 17

Feb 17 Alaïa Lace Overlay Flared Dress in Red

Countess of Wessex, Dresses, Queen Sonja

L.K. Bennett Belle Knee High Boots in Black Suede

Feb 14

Feb 14 L.K. Bennett Belle Knee High Boots in Black Suede

Countess of Wessex, Shoes

Sophie Habsburg Lunatic Clutch in Black Caviar

Nov 9

Nov 9 Sophie Habsburg Lunatic Clutch in Black Caviar

Bags, Countess of Wessex, Lady Louise Windsor