What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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October 19, 2026

Singaporean State Visit to Sweden - Day 1

October 19, 2026

On Monday, the President and First Lady of Singapore started a three-day State Visit to Sweden.

October 19, 2026

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Princess Sofia, Bags

Pourchet Club Clutch Bag in White

Princess Sofia, Bags

All tagged 15Oct17

Dec 25

Dec 25 Monica Vinader Siren Earrings in Aquamarine

Sarah Williams

Countess of Wessex, Accessories, Earrings

May 1

May 1 Ethan K Ethan 11 Tote in Blue Crocodile

Polka Popp

Princess Beatrice, Bags

Dec 31

Dec 31 & Other Stories Denim Waisted Dress

Polka Popp

Princess Beatrice, Dresses

Dec 27

Dec 27 Sophie Habsburg Moneypenny Bag in Burgundy

Sarah Williams

Countess of Wessex, Bags, Queen Maxima, Princess Catharina-Amalia

Dec 26

Dec 26 By Malina Ester Faux Fur Jacket

Sarah Williams

Crown Princess Victoria, Outerwear

Dec 1

Dec 1 Roksanda Lavete Dress in Red

Sarah Williams

Countess of Wessex, Dresses

Nov 11

Nov 11 Erdem Paisley Vine Print Dress

Sarah Williams

Countess of Wessex, Dresses

What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

Latest Blog Post

Latest Find

Dec 25 Monica Vinader Siren Earrings in Aquamarine

May 1 Ethan K Ethan 11 Tote in Blue Crocodile

Dec 31 & Other Stories Denim Waisted Dress

Dec 27 Sophie Habsburg Moneypenny Bag in Burgundy

Dec 26 By Malina Ester Faux Fur Jacket

Dec 1 Roksanda Lavete Dress in Red

Nov 11 Erdem Paisley Vine Print Dress

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