What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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The Princess of Wales visits Royal Marsden Hospital

September 12, 2026

The Princess of Wales visits Royal Marsden Hospital

September 12, 2026

On Friday, the Princess of Wales visited the Royal Marsden Hospital in London

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September 12, 2026

Latest Find

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NW3 by Hobbs Wyldes Jacket

Princess Eugenie, Outerwear

NW3 by Hobbs Wyldes Jacket

Princess Eugenie, Outerwear

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Princess Eugenie, Outerwear

All tagged 17Apr22-Sophie

Felt Gold Chain Bracelet with Sliced Diamond

Apr 24

Apr 24 Felt Gold Chain Bracelet with Sliced Diamond

Countess of Wessex, Accessories, Bracelet

Jane Taylor Greta Hat in Teal Straw

Apr 17

Apr 17 Jane Taylor Greta Hat in Teal Straw

Countess of Wessex, Hats

Soler Raquel Bea Peasant Midi Dress in Teal Hippy

Jan 11

Jan 11 Soler Raquel Bea Peasant Midi Dress in Teal Hippy

Countess of Wessex, Dresses

Prada Pointed Toe Pumps in Blush Pink

May 17

May 17 Prada Pointed Toe Pumps in Blush Pink

Countess of Wessex, Shoes

Sophie Habsburg Ginny Clutch in Blue

Dec 27

Dec 27 Sophie Habsburg Ginny Clutch in Blue

Countess of Wessex, Bags