What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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The Princess of Wales visits Royal Marsden Hospital

September 12, 2026

The Princess of Wales visits Royal Marsden Hospital

September 12, 2026

On Friday, the Princess of Wales visited the Royal Marsden Hospital in London

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September 12, 2026

Latest Find

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NW3 by Hobbs Wyldes Jacket

Princess Eugenie, Outerwear

NW3 by Hobbs Wyldes Jacket

Princess Eugenie, Outerwear

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Princess Eugenie, Outerwear

All tagged 17Jun08

Collette Dinnigan Treasure Trinkets Dress

Oct 30

Oct 30 Collette Dinnigan Treasure Trinkets Dress

Princess Beatrice, Princess Eugenie, Dresses

Christian Louboutin Décolleté 100 Pumps in Black Patent Leather

Oct 29

Oct 29 Christian Louboutin Décolleté 100 Pumps in Black Patent Leather

Princess Beatrice, Princess Eugenie, Shoes

Anya Hindmarch Beaded Tassel Clutch in Black Satin

Apr 23

Apr 23 Anya Hindmarch Beaded Tassel Clutch in Black Satin

Princess Beatrice, Bags

Alexander McQueen Waist Belt in Black

Jan 17

Jan 17 Alexander McQueen Waist Belt in Black

Princess Beatrice, Accessories

Alexander McQueen V-Neck Sheath Dress in White

Jan 17

Jan 17 Alexander McQueen V-Neck Sheath Dress in White

Princess Beatrice, Dresses

Valentino Nappa Bow Clutch in Metallic Bronze

Nov 30

Nov 30 Valentino Nappa Bow Clutch in Metallic Bronze

Charlotte Casiraghi, Bags

Valentino Sequin-Embellished Mini Dress

Nov 30

Nov 30 Valentino Sequin-Embellished Mini Dress

Charlotte Casiraghi, Dresses

Prada Tweed Patterned Blazer

Dec 28

Dec 28 Prada Tweed Patterned Blazer

Crown Princess Victoria, Outerwear

Prada Medium Boston Bag in White

Mar 16

Mar 16 Prada Medium Boston Bag in White

Duchess of Cambridge, Bags

Prada Off-the-shoulder Rosette Dress

Dec 23

Dec 23 Prada Off-the-shoulder Rosette Dress

Crown Princess Mary, Dresses

Dec 16

Dec 16 Joseph Floral V-Neck Wrap Dress in White

Duchess of Cambridge, Dresses