What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

Latest Blog Post

Featured

Prince Carl Philip and Princess Sofia open Sundbyberg Cultural Center

August 22, 2026

Prince Carl Philip and Princess Sofia open Sundbyberg Cultural Center

August 22, 2026

On Friday, Prince Carl Philip and Princess Sofia opened the new Cultural Center in Sundbyberg.

Read more →

August 22, 2026

Latest Find

Featured

Soft Goat Short Sleeve Crewneck

Princess Sofia, Tops

Soft Goat Short Sleeve Crewneck

Princess Sofia, Tops

Read more →

Princess Sofia, Tops

All tagged 17Jun11

Club Monaco Sleeveless Printed Dress

Dec 10

Dec 10 Club Monaco Sleeveless Printed Dress

Princess Eugenie, Dresses

L.K. Bennett Hepburn Jacket in Champagne

Dec 30

Dec 30 L.K. Bennett Hepburn Jacket in Champagne

Princess Eugenie, Outerwear

Jimmy Choo Cosmic Pumps in Nude Patent Leather

Apr 25

Apr 25 Jimmy Choo Cosmic Pumps in Nude Patent Leather

Princess Beatrice, Princess Eugenie, Countess of Wessex, Shoes, Zara Phillips