What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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Crown Princess Victoria visits Swedish Chemical Inspection Agency

November 12, 2026

Crown Princess Victoria visits Swedish Chemical Inspection Agency

November 12, 2026

On Thursday, Crown Princess Victoria visited the Swedish Chemical Inspection Agency in Sundbyberg.

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November 12, 2026

Latest Find

Featured

Sylvia Martinez Flower Headband

HGD Stéphanie, Hats

Sylvia Martinez Flower Headband

HGD Stéphanie, Hats

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HGD Stéphanie, Hats

All tagged 17Jun11

Club Monaco Sleeveless Printed Dress

Dec 10

Dec 10 Club Monaco Sleeveless Printed Dress

Princess Eugenie, Dresses

L.K. Bennett Hepburn Jacket in Champagne

Dec 30

Dec 30 L.K. Bennett Hepburn Jacket in Champagne

Princess Eugenie, Outerwear

Jimmy Choo Cosmic Pumps in Nude Patent Leather

Apr 25

Apr 25 Jimmy Choo Cosmic Pumps in Nude Patent Leather

Princess Beatrice, Princess Eugenie, Countess of Wessex, Shoes, Zara Phillips