What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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September 12, 2026

The Princess of Wales visits Royal Marsden Hospital

September 12, 2026

On Friday, the Princess of Wales visited the Royal Marsden Hospital in London

September 12, 2026

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Featured

Princess Eugenie, Outerwear

NW3 by Hobbs Wyldes Jacket

Princess Eugenie, Outerwear

All tagged 17May25-Soph

Dec 6

Dec 6 Isabel Marant Loyana Jacket

Heaven

Countess of Wessex, Outerwear

Oct 8

Oct 8 Giulia Barela Africa Ring

Heaven

Countess of Wessex, Accessories, Rings

Aug 3

Aug 3 TOMS Valencia Canvas Platform Espadrilles

Sarah Williams

Countess of Wessex, Shoes

May 21

May 21 Sophie Habsburg Paloma Bag in Neutral

Heaven

Countess of Wessex, Bags

Dec 25

Dec 25 Monica Vinader Siren Stacking Ring

Sarah Williams

Countess of Wessex, Accessories, Rings

Dec 25

Dec 25 Monica Vinader Siren Small Stacking Ring

Sarah Williams

Countess of Wessex, Accessories, Rings

Jun 17

Jun 17 Ghost Aueline Dress

Sarah Williams

Countess of Wessex, Dresses

What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

Latest Blog Post

Latest Find

Dec 6 Isabel Marant Loyana Jacket

Oct 8 Giulia Barela Africa Ring

Aug 3 TOMS Valencia Canvas Platform Espadrilles

May 21 Sophie Habsburg Paloma Bag in Neutral

Dec 25 Monica Vinader Siren Stacking Ring

Dec 25 Monica Vinader Siren Small Stacking Ring

Jun 17 Ghost Aueline Dress

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