What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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August 22, 2026

Crown Princess Victoria and Prince Daniel visit Vaasa and Espoo

August 22, 2026

On Friday, Crown Princess Victoria and Prince Daniel visited Finland.

August 22, 2026

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Benedikte Thoustrup, Accessories, Sunglasses

Shevoke Gini Sunglasses

Benedikte Thoustrup, Accessories, Sunglasses

All tagged 17Nov10

Feb 19

Feb 19 Giorgio Armani Chevron Blazer with Pearl Buttons

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Queen Paola, Outerwear

Feb 19

Feb 19 Giorgio Armani Checkered Suede Handbag

Sarah Williams

Queen Paola, Bags

Feb 20

Feb 20 Hugo Boss Asymmetric Ruffle Detail Dress in Black Silk

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Queen Letizia, Dresses

Feb 14

Feb 14 Armand Basi Fur Hooded Jacket

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Dec 28

Dec 28 H&M Silver Button Blazer in Coral

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Crown Princess Victoria, Outerwear

Oct 14

Oct 14 LK Bennett Shilo Pumps in Black Patent Leather

Sarah Williams

Crown Princess Victoria, Shoes

Sep 10

Sep 10 Chanel Comète Earrings

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Queen Letizia, Earrings, Accessories

Jun 30

Jun 30 Reiss Olivia Double Breasted Coat

Sarah Williams

Duchess of Cambridge, Outerwear, Princess Eugenie

What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

Latest Blog Post

Latest Find

Feb 19 Giorgio Armani Chevron Blazer with Pearl Buttons

Feb 19 Giorgio Armani Checkered Suede Handbag

Feb 20 Hugo Boss Asymmetric Ruffle Detail Dress in Black Silk

Feb 14 Armand Basi Fur Hooded Jacket

Dec 28 H&M Silver Button Blazer in Coral

Oct 14 LK Bennett Shilo Pumps in Black Patent Leather

Sep 10 Chanel Comète Earrings

Jun 30 Reiss Olivia Double Breasted Coat

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