What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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The Princess of Wales visits Royal Marsden Hospital

September 12, 2026

The Princess of Wales visits Royal Marsden Hospital

September 12, 2026

On Friday, the Princess of Wales visited the Royal Marsden Hospital in London

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September 12, 2026

Latest Find

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NW3 by Hobbs Wyldes Jacket

Princess Eugenie, Outerwear

NW3 by Hobbs Wyldes Jacket

Princess Eugenie, Outerwear

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Princess Eugenie, Outerwear

All tagged 17Nov25-Soph1

Emilio Perera Julie Bag

Nov 18

Nov 18 Emilio Perera Julie Bag

Countess of Wessex, Bags, Lady Louise Windsor

Valentino Fringed Belted Printed Shirt Dress

Sep 18

Sep 18 Valentino Fringed Belted Printed Shirt Dress

Countess of Wessex, Dresses

Giulia Barela Drop Small Earrings

Feb 6

Feb 6 Giulia Barela Drop Small Earrings

Countess of Wessex, Earrings, Accessories

Jimmy Choo Rosalia 65 Pumps

Oct 9

Oct 9 Jimmy Choo Rosalia 65 Pumps

Countess of Wessex, Shoes