What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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The Princess of Wales visits Royal Marsden Hospital

September 12, 2026

The Princess of Wales visits Royal Marsden Hospital

September 12, 2026

On Friday, the Princess of Wales visited the Royal Marsden Hospital in London

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September 12, 2026

Latest Find

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NW3 by Hobbs Wyldes Jacket

Princess Eugenie, Outerwear

NW3 by Hobbs Wyldes Jacket

Princess Eugenie, Outerwear

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Princess Eugenie, Outerwear

All tagged 18Feb18

Prada Silk Midi Dress with Embellishment

Dec 10

Dec 10 Prada Silk Midi Dress with Embellishment

Princess Beatrice, Dresses

Perfect Moment GT Ski Pants

Jan 31

Jan 31 Perfect Moment GT Ski Pants

Countess of Wessex, Bottoms

Dolce & Gabbana DG Embellished Clutch in Black

Oct 28

Oct 28 Dolce & Gabbana DG Embellished Clutch in Black

Princess Beatrice, Bags

Joie Mehira Tuxedo Blazer in Black Velvet

Oct 28

Oct 28 Joie Mehira Tuxedo Blazer in Black Velvet

Princess Beatrice, Outerwear

Kurt Geiger Britton Pumps in Black

Sep 23

Sep 23 Kurt Geiger Britton Pumps in Black

Princess Beatrice, Shoes

Burberry Wool Cashmere Tailored Coat in Black

Sep 10

Sep 10 Burberry Wool Cashmere Tailored Coat in Black

Princess Beatrice, Outerwear

Jenny Packham Lucerne Belted Chiffon Gown

Jun 26

Jun 26 Jenny Packham Lucerne Belted Chiffon Gown

Duchess of Cambridge, Gowns

Carolina Herrera Matryoshka Locked L Trench Large Shoulder Bag

Jun 24

Jun 24 Carolina Herrera Matryoshka Locked L Trench Large Shoulder Bag

Meghan Markle, Bags

Prada Wave Cutout Pump in Black Suede

Jun 18

Jun 18 Prada Wave Cutout Pump in Black Suede

Duchess of Cambridge, Shoes