What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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Crown Princess Victoria and Prince Daniel visit Vaasa and Espoo

August 22, 2026

Crown Princess Victoria and Prince Daniel visit Vaasa and Espoo

August 22, 2026

On Friday, Crown Princess Victoria and Prince Daniel visited Finland.

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August 22, 2026

Latest Find

Featured

By Malina Bethanny Mini Dress in Light Lemon

Princess Estelle, Dresses

By Malina Bethanny Mini Dress in Light Lemon

Princess Estelle, Dresses

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Princess Estelle, Dresses

All tagged 18Nov09

Zara Cotton Belted Coat

Aug 9

Aug 9 Zara Cotton Belted Coat

Princess Beatrice, Outerwear

Natan Geometric Print Dress

Dec 7

Dec 7 Natan Geometric Print Dress

Queen Mathilde, Dresses

Zanelli Embellished Belt

Sep 14

Sep 14 Zanelli Embellished Belt

Queen Letizia, Accessories

Tory Burch Silk Printed Dress

Jul 30

Jul 30 Tory Burch Silk Printed Dress

Princess Caroline, Dresses

Magrit Platform Pointed Pumps in Grey Suede

Mar 12

Mar 12 Magrit Platform Pointed Pumps in Grey Suede

Queen Letizia, Shoes

Christian Louboutin Cut Out Peep-Toe Pumps in Black Satin

Sep 11

Sep 11 Christian Louboutin Cut Out Peep-Toe Pumps in Black Satin

Crown Princess Mette Marit, Shoes

Sophie by Sophie Pearl and Chain Necklace

Jun 28

Jun 28 Sophie by Sophie Pearl and Chain Necklace

Crown Princess Victoria, Accessories, Necklace

Chanel Comète Earrings

Sep 10

Sep 10 Chanel Comète Earrings

Queen Letizia, Earrings, Accessories