What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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King Carl Gustaf and Queen Silvia attend Salzburg Festival

August 13, 2026

King Carl Gustaf and Queen Silvia attend Salzburg Festival

August 13, 2026

This week, King Carl Gustaf and Queen Silvia attended the Salzburg Festival in Austria.

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August 13, 2026

Latest Find

Featured

Akris Alexa Bag in Tan

Princess Charlene, Bags

Akris Alexa Bag in Tan

Princess Charlene, Bags

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Princess Charlene, Bags

All tagged 18Sept12-Bea

Rag & Bone Ikat-Print Dress

Feb 27

Feb 27 Rag & Bone Ikat-Print Dress

Princess Beatrice, Dresses

French Sole Hefner Tassel Slippers in Black

Dec 13

Dec 13 French Sole Hefner Tassel Slippers in Black

Princess Beatrice, Shoes

Marni Twill Duster Coat

May 22

May 22 Marni Twill Duster Coat

Princess Beatrice, Outerwear

Vanessa Bruno Cabas Tote in Blue

Dec 27

Dec 27 Vanessa Bruno Cabas Tote in Blue

Princess Beatrice, Bags