What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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Princess Madeleine visits Astrid Lindgren's children's hospital and Min Stora Dag

Nov 21, 2024

Princess Madeleine visits Astrid Lindgren's children's hospital and Min Stora Dag

Nov 21, 2024

Nov 21, 2024

Latest Find

Featured

Soft Goat Short Sleeve Cashmere Jumper in Chocolate

Princess Sofia, Tops

Soft Goat Short Sleeve Cashmere Jumper in Chocolate

Princess Sofia, Tops

Princess Sofia, Tops

All tagged 19Dec17

Ronny Kobo Crew Neck Sweater

Feb 18

Feb 18 Ronny Kobo Crew Neck Sweater

Princess Tatiana, Tops

Prada Ruffle Front Coat

Aug 25

Aug 25 Prada Ruffle Front Coat

Crown Princess Mette Marit, Princess Madeleine, Outerwear

Maje Rockin Pleated Dress in Black

Sep 20

Sep 20 Maje Rockin Pleated Dress in Black

Princess Ingrid-Alexandra, Princess Beatrice, Dresses, Princess Eugenie

Tod's Lizard Clutch in Plum

Jul 31

Jul 31 Tod's Lizard Clutch in Plum

Bags, Crown Princess Mette Marit

Ralph Lauren Simone Glen Plaid Trousers in Grey

Dec 27

Dec 27 Ralph Lauren Simone Glen Plaid Trousers in Grey

Princess Charlene, Bottoms

Ralph Lauren Franklin Glen Plaid Jacket in Grey

Dec 27

Dec 27 Ralph Lauren Franklin Glen Plaid Jacket in Grey

Princess Charlene, Outerwear

CO Cashmere Crepe Knit Sweater in White

Sep 20

Sep 20 CO Cashmere Crepe Knit Sweater in White

Crown Princess Mette Marit, Tops

Dolce & Gabbana Contrast-Stitch Cady Dress in Red

Oct 15

Oct 15 Dolce & Gabbana Contrast-Stitch Cady Dress in Red

Crown Princess Mary, Dresses, Crown Princess Mette Marit, Queen Maxima

Manolo Blahnik Gonone Pumps in Navy Suede

Oct 11

Oct 11 Manolo Blahnik Gonone Pumps in Navy Suede

Shoes, Crown Princess Mette Marit