What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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Prince Carl Philip and Princess Sofia open Sundbyberg Cultural Center

August 22, 2026

Prince Carl Philip and Princess Sofia open Sundbyberg Cultural Center

August 22, 2026

On Friday, Prince Carl Philip and Princess Sofia opened the new Cultural Center in Sundbyberg.

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August 22, 2026

Latest Find

Featured

Soft Goat Short Sleeve Crewneck

Princess Sofia, Tops

Soft Goat Short Sleeve Crewneck

Princess Sofia, Tops

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Princess Sofia, Tops

All tagged 19Jan21

Gucci Rectangle Frame Glasses

Mar 23

Mar 23 Gucci Rectangle Frame Glasses

Crown Princess Mary, Accessories, Sunglasses

Holland Cooper Shirt Bodysuit in White

Feb 28

Feb 28 Holland Cooper Shirt Bodysuit in White

Duchess of Cambridge, Tops

Astley Clarke Round Stilla Lapis Lazuli Pendant Necklace

Feb 10

Feb 10 Astley Clarke Round Stilla Lapis Lazuli Pendant Necklace

Duchess of Cambridge, Accessories, Necklace

Aigner Cybill Cavallo Bag in Black

Jan 28

Jan 28 Aigner Cybill Cavallo Bag in Black

Queen Mathilde, Bags

Alexander McQueen Fine Ribbed Knit Top in Grey

Jan 27

Jan 27 Alexander McQueen Fine Ribbed Knit Top in Grey

Duchess of Cambridge, Tops

Giorgio Armani Striped Ottoman Single-breasted Jacket in Black

Jan 19

Jan 19 Giorgio Armani Striped Ottoman Single-breasted Jacket in Black

Queen Mathilde, Outerwear

Natan Narel Blouse in Wine Red

Jan 19

Jan 19 Natan Narel Blouse in Wine Red

Queen Maxima, Tops

Simone Rocha Faux-Pearl Curb-Chain Earrings

Dec 7

Dec 7 Simone Rocha Faux-Pearl Curb-Chain Earrings

Duchess of Cambridge, Accessories, Earrings

Alaïa Lace Overlay Flared Dress in Red

Feb 17

Feb 17 Alaïa Lace Overlay Flared Dress in Red

Countess of Wessex, Dresses, Queen Sonja