What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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Crown Princess Victoria visits Swedish Chemical Inspection Agency

November 12, 2026

Crown Princess Victoria visits Swedish Chemical Inspection Agency

November 12, 2026

On Thursday, Crown Princess Victoria visited the Swedish Chemical Inspection Agency in Sundbyberg.

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November 12, 2026

Latest Find

Featured

Max Mara Extra Trousers

Queen Mathilde, Bottoms

Max Mara Extra Trousers

Queen Mathilde, Bottoms

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Queen Mathilde, Bottoms

All tagged 19Jan23-S

Gabriela Hearst Capote Dress in Navy & Cobalt Blue

Sep 29

Sep 29 Gabriela Hearst Capote Dress in Navy & Cobalt Blue

Countess of Wessex, Dresses

L.K. Bennett Belle Knee High Boots in Black Suede

Feb 14

Feb 14 L.K. Bennett Belle Knee High Boots in Black Suede

Countess of Wessex, Shoes

MaxMara Custodi Coat in Beige

Jun 16

Jun 16 MaxMara Custodi Coat in Beige

Countess of Wessex, Outerwear