What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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King Carl Gustaf and Queen Silvia attend 100th anniversary of the Sweden-Finland Association

May 18, 2024

King Carl Gustaf and Queen Silvia attend 100th anniversary of the Sweden-Finland Association

May 18, 2024

May 18, 2024

Latest Find

Featured

Mirto Tweed Jacket

Queen Letizia, Outerwear

Mirto Tweed Jacket

Queen Letizia, Outerwear

Queen Letizia, Outerwear

All tagged 19Jan23-S

Gabriela Hearst Capote Dress in Navy & Cobalt Blue

Sep 29

Sep 29 Gabriela Hearst Capote Dress in Navy & Cobalt Blue

Countess of Wessex, Dresses

L.K. Bennett Belle Knee High Boots in Black Suede

Feb 14

Feb 14 L.K. Bennett Belle Knee High Boots in Black Suede

Countess of Wessex, Shoes

MaxMara Custodi Coat in Beige

Jun 16

Jun 16 MaxMara Custodi Coat in Beige

Countess of Wessex, Outerwear