What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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Prince Carl Philip and Princess Sofia open Sundbyberg Cultural Center

August 22, 2026

Prince Carl Philip and Princess Sofia open Sundbyberg Cultural Center

August 22, 2026

On Friday, Prince Carl Philip and Princess Sofia opened the new Cultural Center in Sundbyberg.

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August 22, 2026

Latest Find

Featured

Soft Goat Short Sleeve Crewneck

Princess Sofia, Tops

Soft Goat Short Sleeve Crewneck

Princess Sofia, Tops

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Princess Sofia, Tops

All tagged 1Oct19

Cartier Ballon Bleu de Cartier Watch

Apr 29

Apr 29 Cartier Ballon Bleu de Cartier Watch

Duchess of Cambridge, Accessories, Watches

The Great Frontier Skirt in Daisy Grove Print

Feb 1

Feb 1 The Great Frontier Skirt in Daisy Grove Print

Chrysi Vardinogianni, Bottoms

Mathilde Førster Green Felt Hat

Feb 27

Feb 27 Mathilde Førster Green Felt Hat

Princess Benedikte, Hats

Erdem Finn Dress in Bloomsbury Yellow

Jun 26

Jun 26 Erdem Finn Dress in Bloomsbury Yellow

Queen Mathilde, Dresses

Georg et Arend Maxwell Road Gown

Mar 28

Mar 28 Georg et Arend Maxwell Road Gown

Gowns, Queen Silvia

Massimo Dutti Fabric Slippers

Jan 17

Jan 17 Massimo Dutti Fabric Slippers

Princess Madeleine, Shoes

Victoria Beckham Virgin Wool Melton Coat

Jan 8

Jan 8 Victoria Beckham Virgin Wool Melton Coat

Countess of Wessex, Outerwear

Prada Madras Ankle Boots in Cognac Leather

Dec 9

Dec 9 Prada Madras Ankle Boots in Cognac Leather

Countess of Wessex, Shoes

Lito Tu Es Partout 14-Karat Gold Enamel Necklace

Aug 22

Aug 22 Lito Tu Es Partout 14-Karat Gold Enamel Necklace

Princess Maria-Olympia, Accessories, Necklace

Zara Trafaluc Studded Western Ankle Boots in Black

May 4

May 4 Zara Trafaluc Studded Western Ankle Boots in Black

Princess Eugenie, Shoes

Hermes Constance Amulette Pendant in Rose Gold

May 1

May 1 Hermes Constance Amulette Pendant in Rose Gold

Countess of Wessex, Accessories, Necklace

Salvatore Ferragamo Gancini Shoulder Bag in Grey Leather

Apr 5

Apr 5 Salvatore Ferragamo Gancini Shoulder Bag in Grey Leather

Bags, Queen Margrethe

Emilia Wickstead Dalia Snake-print Blouse

Nov 10

Nov 10 Emilia Wickstead Dalia Snake-print Blouse

Countess of Wessex, Tops

Emilia Wickstead Pacifica High-Rise Trousers in Pink

Nov 10

Nov 10 Emilia Wickstead Pacifica High-Rise Trousers in Pink

Countess of Wessex, Bottoms

Engelbert Stockholm Absolutely Knot Bracelet in Gold

Oct 26

Oct 26 Engelbert Stockholm Absolutely Knot Bracelet in Gold

Crown Princess Victoria, Accessories, Bracelet

Vogt Stockholm No.1881 Clutch in Burgundy

Oct 22

Oct 22 Vogt Stockholm No.1881 Clutch in Burgundy

Crown Princess Victoria, Bags

LK Bennett Gabrielle Abstract Midi Dress

Oct 22

Oct 22 LK Bennett Gabrielle Abstract Midi Dress

Duchess of Cambridge, Dresses

Camilla Thulin Montana Dress

Oct 11

Oct 11 Camilla Thulin Montana Dress

Crown Princess Victoria, Dresses

Chloé Clare Shoulder Bag in Mustard

Oct 3

Oct 3 Chloé Clare Shoulder Bag in Mustard

Princess Eugenie, Bags

Maje Galaxy Long Line Coat in Green

Oct 3

Oct 3 Maje Galaxy Long Line Coat in Green

Princess Eugenie, Outerwear