What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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Princess Ingrid Alexandra and Prince Sverre Magnus attend Norway v Senegal

June 22, 2026

Princess Ingrid Alexandra and Prince Sverre Magnus attend Norway v Senegal

June 22, 2026

June 22, 2026

Latest Find

Featured

Claire Mischevani Drop Hem Dress in Yellow

HGD Stéphanie, Dresses

Claire Mischevani Drop Hem Dress in Yellow

HGD Stéphanie, Dresses

HGD Stéphanie, Dresses

All tagged 20Apr25-Soph

Roland Mouret Short Sleeve Collar Heavy Cady Midi Dress

Jun 13

Jun 13 Roland Mouret Short Sleeve Collar Heavy Cady Midi Dress

Countess of Wessex, Dresses

Jane Taylor Persephone Hat in Pink Crepe

Apr 20

Apr 20 Jane Taylor Persephone Hat in Pink Crepe

Countess of Wessex, Hats

Alaïa Double Breasted Wool Coat

Apr 20

Apr 20 Alaïa Double Breasted Wool Coat

Countess of Wessex, Outerwear

Jimmy Choo Rosalia 65 Pumps

Oct 9

Oct 9 Jimmy Choo Rosalia 65 Pumps

Countess of Wessex, Shoes

Sophie Habsburg Lunatic Clutch in Bordeaux Caviar

Oct 8

Oct 8 Sophie Habsburg Lunatic Clutch in Bordeaux Caviar

Bags, Countess of Wessex