What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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Crown Princess Victoria and Prince Daniel visit Vaasa and Espoo

August 22, 2026

Crown Princess Victoria and Prince Daniel visit Vaasa and Espoo

August 22, 2026

On Friday, Crown Princess Victoria and Prince Daniel visited Finland.

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August 22, 2026

Latest Find

Featured

By Malina Bethanny Mini Dress in Light Lemon

Princess Estelle, Dresses

By Malina Bethanny Mini Dress in Light Lemon

Princess Estelle, Dresses

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Princess Estelle, Dresses

All tagged 20Apr25-Soph

Roland Mouret Short Sleeve Collar Heavy Cady Midi Dress

Jun 13

Jun 13 Roland Mouret Short Sleeve Collar Heavy Cady Midi Dress

Countess of Wessex, Dresses

Jane Taylor Persephone Hat in Pink Crepe

Apr 20

Apr 20 Jane Taylor Persephone Hat in Pink Crepe

Countess of Wessex, Hats

Alaïa Double Breasted Wool Coat

Apr 20

Apr 20 Alaïa Double Breasted Wool Coat

Countess of Wessex, Outerwear

Jimmy Choo Rosalia 65 Pumps

Oct 9

Oct 9 Jimmy Choo Rosalia 65 Pumps

Countess of Wessex, Shoes

Sophie Habsburg Lunatic Clutch in Bordeaux Caviar

Oct 8

Oct 8 Sophie Habsburg Lunatic Clutch in Bordeaux Caviar

Bags, Countess of Wessex