What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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Crown Princess Victoria attends Björn Carlson's Baltic Sea Prize Ceremony

September 15, 2026

Crown Princess Victoria attends Björn Carlson's Baltic Sea Prize Ceremony

September 15, 2026

On Tuesday, Crown Princess Victoria attended the Björn Carlson's Baltic Sea Prize Ceremony at the Opera Terrace in Stockholm.

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September 15, 2026

Latest Find

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Manolo Blahnik BB Pointed Toe Pumps in Black Satin

Princess Charlene, Shoes

Manolo Blahnik BB Pointed Toe Pumps in Black Satin

Princess Charlene, Shoes

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Princess Charlene, Shoes

All tagged 20Aug13

Chanel Lambskin Diagonal Quilted Flap Bag

Apr 3

Apr 3 Chanel Lambskin Diagonal Quilted Flap Bag

Queen Silvia, Bags

Muzungu Sisters Kashmir Vest in Beige

Aug 6

Aug 6 Muzungu Sisters Kashmir Vest in Beige

Tatiana Casiraghi, Outerwear, Princess Nina

Seraphine Pink Fuchsia Knot Dress

Jul 1

Jul 1 Seraphine Pink Fuchsia Knot Dress

Duchess of Cambridge, Dresses

Pied a Terre Imperia Wedges in Black

Jul 1

Jul 1 Pied a Terre Imperia Wedges in Black

Duchess of Cambridge, Shoes