What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

Latest Blog Post

Featured

King Haakon and Queen Sonja attend gala dinner for county governors

November 4, 2026

King Haakon and Queen Sonja attend gala dinner for county governors

November 4, 2026

On Tuesday, King Haakon hosted a gala dinner for county governors at the Royal Palace with Queen Sonja in attendance.

Read more →

November 4, 2026

Latest Find

Featured

Hermes Kelly Pochette in Black

Princess Charlene, Bags

Hermes Kelly Pochette in Black

Princess Charlene, Bags

Read more →

Princess Charlene, Bags

All tagged 20Mar24-Soph

Suzannah x Joe Horner Gabriella Dress in Floral Print

Mar 11

Mar 11 Suzannah x Joe Horner Gabriella Dress in Floral Print

Countess of Wessex, Dresses

Prada 85mm Pumps in Pastel Blue Suede

Jun 8

Jun 8 Prada 85mm Pumps in Pastel Blue Suede

Countess of Wessex, Shoes

Felt Diamond Slice Pendant Necklace

Apr 24

Apr 24 Felt Diamond Slice Pendant Necklace

Countess of Wessex, Accessories, Necklace

Sophie Habsburg Ginny Clutch in Blue

Dec 27

Dec 27 Sophie Habsburg Ginny Clutch in Blue

Countess of Wessex, Bags