What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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Dec 21, 2024

King Carl Gustaf and Crown Princess Couple attend the Swedish Academy's festive gathering

Dec 21, 2024

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Queen Letizia, Bags, Princess Leonor

Massimo Dutti Nappa Leather Bag with Double Strap

Queen Letizia, Bags, Princess Leonor

All tagged 21Mar15

Jul 26

Jul 26 Valentino Asymmetric Neckline Knee Length Dress in White

Heaven

Crown Princess Mette Marit, Dresses

Sep 5

Sep 5 Yvonne Koné Fabio Pumps in Textured Black

Heaven

Crown Princess Mette Marit, Shoes

Feb 17

Feb 17 Gallucci Mary Jane Flats in Pink

Sarah Williams

Princess Leonore, Shoes

Feb 7

Feb 7 Marie Chantal Piped Dress

Sarah Williams

Princess Estelle, Dresses

Dec 21

Dec 21 Tabitha Simmons Devon Leather Pumps

Sarah Williams

Crown Princess Victoria, Shoes

Dec 13

Dec 13 Karen Millen Cross Hatch Jacquard Pencil Dress

Sarah Williams

Princess Sofia, Dresses

Oct 15

Oct 15 Burberry Prorsum Double Breasted Cashmere Coat in Grey

Heaven

Outerwear, Crown Princess Mette Marit

Jun 30

Jun 30 Zara Straight Cut Coat

Sarah Williams

Duchess of Cambridge, Outerwear

What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

Latest Blog Post

Latest Find

Jul 26 Valentino Asymmetric Neckline Knee Length Dress in White

Sep 5 Yvonne Koné Fabio Pumps in Textured Black

Feb 17 Gallucci Mary Jane Flats in Pink

Feb 7 Marie Chantal Piped Dress

Dec 21 Tabitha Simmons Devon Leather Pumps

Dec 13 Karen Millen Cross Hatch Jacquard Pencil Dress

Oct 15 Burberry Prorsum Double Breasted Cashmere Coat in Grey

Jun 30 Zara Straight Cut Coat

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