What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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Queen Mathilde attends UN General Assembly - Day 3

Sep 24, 2025

Queen Mathilde attends UN General Assembly - Day 3

Sep 24, 2025

Sep 24, 2025

Latest Find

Featured

L'Agence Laurent Blouse in Brown Paisley

Countess of Wessex, Tops

L'Agence Laurent Blouse in Brown Paisley

Countess of Wessex, Tops

Countess of Wessex, Tops

All tagged 21Sept25-Soph

Sophie Habsburg Moneypenny Bag in Petrol

May 7

May 7 Sophie Habsburg Moneypenny Bag in Petrol

Countess of Wessex, Bags

Max Mara Wales Dress

Mar 28

Mar 28 Max Mara Wales Dress

Countess of Wessex, Dresses

Giulia Barela Africa Ring

Oct 8

Oct 8 Giulia Barela Africa Ring

Countess of Wessex, Accessories, Rings

Giulia Barela Poetica Small Hoop Earrings

Oct 7

Oct 7 Giulia Barela Poetica Small Hoop Earrings

Countess of Wessex, Accessories, Earrings

TOMS Valencia Canvas Platform Espadrilles

Aug 3

Aug 3 TOMS Valencia Canvas Platform Espadrilles

Countess of Wessex, Shoes

Altuzarra Indiana Jacket in Optic White

Mar 22

Mar 22 Altuzarra Indiana Jacket in Optic White

Countess of Wessex, Outerwear

Penelope Chilvers High Mary Jane Espadrille in White Leather

Jun 15

Jun 15 Penelope Chilvers High Mary Jane Espadrille in White Leather

Countess of Wessex, Shoes