What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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Crown Princess Victoria visits mammography service at Södersjukhuset

October 22, 2026

Crown Princess Victoria visits mammography service at Södersjukhuset

October 22, 2026

On Thursday, Crown Princess Victoria visited the mammography service at Södersjukhuset in Stockholm as Patron of the Pink Ribbon campaign.

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October 22, 2026

Latest Find

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Gianvito Rossi Lyell Ankle Boots

Duchess of Cambridge, Shoes

Gianvito Rossi Lyell Ankle Boots

Duchess of Cambridge, Shoes

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Duchess of Cambridge, Shoes

All tagged 22Sept15-Eug

Chloé Elle Clutch in Black

Sep 14

Sep 14 Chloé Elle Clutch in Black

Princess Eugenie, Bags

Theodora Warre Tooth Hoop Earrings with Crystal Quartz

Jan 17

Jan 17 Theodora Warre Tooth Hoop Earrings with Crystal Quartz

Princess Eugenie, Accessories, Earrings

Rebecca Minkoff Mali Sandals in Black

Dec 6

Dec 6 Rebecca Minkoff Mali Sandals in Black

Princess Eugenie, Shoes

A.L.C. Bryn Rayon-Blend Ombre Dress in Red

Sep 24

Sep 24 A.L.C. Bryn Rayon-Blend Ombre Dress in Red

Princess Eugenie, Dresses

Helmut Lang Smoking Wool Tuxedo Blazer

Sep 17

Sep 17 Helmut Lang Smoking Wool Tuxedo Blazer

Princess Eugenie, Outerwear, Countess of Wessex