What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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November 12, 2026

Crown Princess Victoria visits Swedish Chemical Inspection Agency

November 12, 2026

On Thursday, Crown Princess Victoria visited the Swedish Chemical Inspection Agency in Sundbyberg.

November 12, 2026

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Queen Mathilde, Bottoms

Max Mara Extra Trousers

Queen Mathilde, Bottoms

All tagged 23Feb16

Feb 11

Feb 11 Stuart Weitzman Mane Fringe Boots

Sarah Williams

Princess Tatiana, Shoes

Feb 4

Feb 4 Giorgio Armani Stingray Print Jacket

Sarah Williams

Grand Duchess Maria Teresa, Outerwear

Feb 14

Feb 14 Zara Embroidered Cropped Jacket

Heaven

Queen Letizia, Outerwear

Apr 13

Apr 13 Helmut Lang Gala Stretch-twill Blazer

Sarah Williams

Countess of Wessex, Outerwear

Mar 16

Mar 16 Topshop Round Collar Hybrid Sweater in Blue

Polka Popp

Princess Beatrice, Tops

Oct 9

Oct 9 Topshop Betty Star Ankle Boots in Black

Polka Popp

Princess Beatrice, Shoes

Jul 5

Jul 5 Seraphine Cropped Peplum Jacket in Ivory

Sarah Williams

Princess Sofia, Crown Princess Victoria, Outerwear

What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

Latest Blog Post

Latest Find

Feb 11 Stuart Weitzman Mane Fringe Boots

Feb 4 Giorgio Armani Stingray Print Jacket

Feb 14 Zara Embroidered Cropped Jacket

Apr 13 Helmut Lang Gala Stretch-twill Blazer

Mar 16 Topshop Round Collar Hybrid Sweater in Blue

Oct 9 Topshop Betty Star Ankle Boots in Black

Jul 5 Seraphine Cropped Peplum Jacket in Ivory

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