What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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Crown Princess Victoria visits Swedish Chemical Inspection Agency

November 12, 2026

Crown Princess Victoria visits Swedish Chemical Inspection Agency

November 12, 2026

On Thursday, Crown Princess Victoria visited the Swedish Chemical Inspection Agency in Sundbyberg.

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November 12, 2026

Latest Find

Featured

Max Mara Extra Trousers

Queen Mathilde, Bottoms

Max Mara Extra Trousers

Queen Mathilde, Bottoms

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Queen Mathilde, Bottoms

All tagged 23Mar14

Valentino Ruffle and Leather Accents Dress in Neutral

May 21

May 21 Valentino Ruffle and Leather Accents Dress in Neutral

Queen Maxima, Dresses

Valentino Lace Hem Faille Trench Coat

Nov 8

Nov 8 Valentino Lace Hem Faille Trench Coat

Countess of Wessex, Outerwear

Barts Jasmin Beanie in Heather Grey

May 18

May 18 Barts Jasmin Beanie in Heather Grey

Zara Phillips, Hats

Jimmy Choo Lela Sunglasses in Tortoise

Jun 21

Jun 21 Jimmy Choo Lela Sunglasses in Tortoise

Accessories, Zara Phillips, Sunglasses