What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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Prince Carl Philip and Princess Sofia open Sundbyberg Cultural Center

August 22, 2026

Prince Carl Philip and Princess Sofia open Sundbyberg Cultural Center

August 22, 2026

On Friday, Prince Carl Philip and Princess Sofia opened the new Cultural Center in Sundbyberg.

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August 22, 2026

Latest Find

Featured

Lapuan Kankurit Koli Wool Scarf

Crown Princess Victoria, Accessories

Lapuan Kankurit Koli Wool Scarf

Crown Princess Victoria, Accessories

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Crown Princess Victoria, Accessories

All tagged 23Nov21

Valentino Rockstud Hobo Shoulder Bag

Jul 19

Jul 19 Valentino Rockstud Hobo Shoulder Bag

Princess Madeleine, Bags

By Malina Marilla Blouse

Jul 19

Jul 19 By Malina Marilla Blouse

Princess Madeleine, Tops

Raen Remmy 52mm Sunglasses

Jun 21

Jun 21 Raen Remmy 52mm Sunglasses

Princess Madeleine, Sunglasses, Accessories

Balenciaga Marble Jacquard Zip City Dress

Nov 27

Nov 27 Balenciaga Marble Jacquard Zip City Dress

Princess Maria-Olympia, Dresses

Sigerson Morrison Ran Fringed Sandals

Jul 5

Jul 5 Sigerson Morrison Ran Fringed Sandals

Princess Madeleine, Shoes

Hugo Boss Catifa Coat in Red

Oct 31

Oct 31 Hugo Boss Catifa Coat in Red

Queen Letizia, Outerwear

Carolina Herrera Fur Collar Cape in Black

Feb 3

Feb 3 Carolina Herrera Fur Collar Cape in Black

Queen Letizia, Outerwear

Karen Hallam Signature Ring

Jul 16

Jul 16 Karen Hallam Signature Ring

Queen Letizia, Rings, Accessories, Infanta Sofia