What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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Prince Carl Philip and Princess Sofia open Sundbyberg Cultural Center

August 22, 2026

Prince Carl Philip and Princess Sofia open Sundbyberg Cultural Center

August 22, 2026

On Friday, Prince Carl Philip and Princess Sofia opened the new Cultural Center in Sundbyberg.

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August 22, 2026

Latest Find

Featured

Soft Goat Short Sleeve Crewneck

Princess Sofia, Tops

Soft Goat Short Sleeve Crewneck

Princess Sofia, Tops

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Princess Sofia, Tops

All tagged 24May14

Scapa Sports Tweed Blazer

Apr 22

Apr 22 Scapa Sports Tweed Blazer

Outerwear, HGD Stéphanie

Natan Sleeveless Striped Dress

Apr 20

Apr 20 Natan Sleeveless Striped Dress

Grand Duchess Maria Teresa, Dresses

Fabienne Delvigne New Hepburn Hat in Burgundy

Dec 1

Dec 1 Fabienne Delvigne New Hepburn Hat in Burgundy

Queen Maxima, Hats

Natan Pleated Bag in Dark Pink

Nov 30

Nov 30 Natan Pleated Bag in Dark Pink

Queen Maxima, Bags

Jimmy Choo Biel Wedges in Nude Patent Leather

Sep 7

Sep 7 Jimmy Choo Biel Wedges in Nude Patent Leather

Princess Claire, Shoes

Philosophy Ribbed Cardigan in Pink

Apr 30

Apr 30 Philosophy Ribbed Cardigan in Pink

Princess Claire, Outerwear

Philosophy Sleeveless Mini Dress in Pink

Apr 30

Apr 30 Philosophy Sleeveless Mini Dress in Pink

Princess Claire, Dresses

Wilbur & Gussie Coco Clutch in Black Leather with Bee Clasp

Dec 25

Dec 25 Wilbur & Gussie Coco Clutch in Black Leather with Bee Clasp

Princess Beatrice, Bags