What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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Crown Princess Victoria and Prince Daniel visit Vaasa and Espoo

August 22, 2026

Crown Princess Victoria and Prince Daniel visit Vaasa and Espoo

August 22, 2026

On Friday, Crown Princess Victoria and Prince Daniel visited Finland.

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August 22, 2026

Latest Find

Featured

By Malina Bethanny Mini Dress in Light Lemon

Princess Estelle, Dresses

By Malina Bethanny Mini Dress in Light Lemon

Princess Estelle, Dresses

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Princess Estelle, Dresses

All tagged 25Apr23-Soph1

Felt Diamond Slice Pendant Necklace

Apr 24

Apr 24 Felt Diamond Slice Pendant Necklace

Countess of Wessex, Accessories, Necklace

Jimmy Choo Love 85 Pumps in Brown Croc Embossed

Mar 15

Mar 15 Jimmy Choo Love 85 Pumps in Brown Croc Embossed

Countess of Wessex, Shoes

Max Mara Alpaca Blazer in Camel

Sep 23

Sep 23 Max Mara Alpaca Blazer in Camel

Countess of Wessex, Outerwear

Diane von Furstenberg Baker Wrap-Around Dress

Apr 18

Apr 18 Diane von Furstenberg Baker Wrap-Around Dress

Countess of Wessex, Dresses