What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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Prince Carl Philip and Princess Sofia open Sundbyberg Cultural Center

August 22, 2026

Prince Carl Philip and Princess Sofia open Sundbyberg Cultural Center

August 22, 2026

On Friday, Prince Carl Philip and Princess Sofia opened the new Cultural Center in Sundbyberg.

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August 22, 2026

Latest Find

Featured

Soft Goat Short Sleeve Crewneck

Princess Sofia, Tops

Soft Goat Short Sleeve Crewneck

Princess Sofia, Tops

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Princess Sofia, Tops

All tagged 26Oct15-Eug

Max Mara A-Line Dress with Lace Top

Aug 17

Aug 17 Max Mara A-Line Dress with Lace Top

Princess Eugenie, Dresses

Theodora Warre Tooth Hoop Earrings with Crystal Quartz

Jan 17

Jan 17 Theodora Warre Tooth Hoop Earrings with Crystal Quartz

Princess Eugenie, Accessories, Earrings

Helmut Lang Smoking Wool Tuxedo Blazer

Sep 17

Sep 17 Helmut Lang Smoking Wool Tuxedo Blazer

Princess Eugenie, Outerwear, Countess of Wessex